Product Marketing Manager, Data Center

Micron TechnologySan Jose, CA
$161,549 - $214,000Hybrid

About The Position

Focus on the Data Center segment and enterprise marketing. Work closely with cross-functional teams, including engineering, product management, sales, and corporate marketing, to develop and execute marketing strategies that drive product adoption, customer engagement with the goal of creating customer affinity for Micron products. Support go-to-market strategies for new product launches under guidance. Develop clear, compelling and differentiated product messaging for global market reach. Create engaging marketing assets, including web pages, whitepapers, case studies, video scripts, product brochures, presentations, media presentations and case studies. Independently determine and implement best practices for delivering marketing objectives within the Data Center segment. Collaborate with the sales team to develop sales enablement tools and training programs. Conduct market research to identify customer needs, pain points, and market trends. Monitor and analyze product performance and customer feedback to inform future marketing strategies. Collaborate with engineering teams to ensure product features align with customer needs and market trends. Support cross-functional teams in planning and executing integrated marketing campaigns. Monitor and analyze competitive landscape to inform product positioning and marketing strategies. Apply product marketing knowledge to evaluate issues and define effective solutions. Collaborate across functions and geographies to ensure alignment and timely completion of marketing deliverables. Develop and maintain relationships with key industry partners and stakeholders. Collaborate with product management teams to ensure product features align with customer needs, market trends and product marketing value propositions. Communicate complex product and market insights to influence both internal and external stakeholders.

Requirements

  • Master's degree in Engineering Management, Marketing, Business Administration, or related field and 1 year of experience in the job offered or in a Business Analyst-related occupation.
  • Utilizing project/task tracking tools, including Jira and Excel-based trackers.
  • Developing product messaging for global market reach, including value propositions and feature–benefit matrices for SSD, NAND, NVMe, DRAM, and PCIe technologies.
  • Conducting market research utilizing Microsoft Excel, pivot tables, lookups, charts.
  • Monitoring and analyzing product performance and customer feedback to inform future marketing strategies, leveraging web analytics tools, including Google Analytics, Adobe Analytics to interpret traffic, conversion, and content performance.
  • IoT and semiconductor process technology.

Responsibilities

  • Develop and execute marketing strategies that drive product adoption and customer engagement.
  • Develop clear, compelling and differentiated product messaging for global market reach.
  • Create engaging marketing assets, including web pages, whitepapers, case studies, video scripts, product brochures, presentations, media presentations and case studies.
  • Determine and implement best practices for delivering marketing objectives within the Data Center segment.
  • Collaborate with the sales team to develop sales enablement tools and training programs.
  • Conduct market research to identify customer needs, pain points, and market trends.
  • Monitor and analyze product performance and customer feedback to inform future marketing strategies.
  • Collaborate with engineering teams to ensure product features align with customer needs and market trends.
  • Support cross-functional teams in planning and executing integrated marketing campaigns.
  • Monitor and analyze competitive landscape to inform product positioning and marketing strategies.
  • Apply product marketing knowledge to evaluate issues and define effective solutions.
  • Collaborate across functions and geographies to ensure alignment and timely completion of marketing deliverables.
  • Develop and maintain relationships with key industry partners and stakeholders.
  • Communicate complex product and market insights to influence both internal and external stakeholders.

Benefits

  • Choice of medical, dental and vision plans
  • Benefit programs that help protect your income if you are unable to work due to illness or injury
  • Paid family leave
  • Robust paid time-off program
  • Paid holidays
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