Product Marketing Manager - Connected Data Centers and Systems

Trane Italia • La Crosse, WI

4d • Hybrid

About The Position

The Product Marketing Manager for Connected Data Centers and Systems leads strategy, storytelling, and go-to-market excellence for Trane’s connected data center products, with a strong focus on controls innovation, AI-enabled products, smart services, digital insights and automation. This role defines customer outcomes and product positioning that advance Trane’s connected, intelligence-driven services and offerings--with an emphasis on data centers. This marketing leader drives cross-functional alignment on launch readiness, messaging, and roadmap priorities. A key responsibility is creating a unified, differentiated narrative for Trane’s digital and services business—especially within the rapidly expanding data center market. Success requires navigating a complex, matrixed organization, thriving in ambiguity, and proactively shaping new opportunities. The role collaborates closely with business stakeholders, product management, digital teams, campaign and brand teams, and external agencies. This position is part of the Smart Buildings and Services Marketing team and may be in St. Paul, MN.

Requirements

• 10 years Marketing
• 6 minimum years of Product Marketing specific experience is required
• Ability to translate technical information into customer specific language
• Understanding of marketing metrics and ability to apply them
• Knowledge of digital marketing strategies, product marketing excellence, sales enablement, and content marketing.
• Experience in developing compelling stories and bringing products/services to market
• Collaboration across functions and with external partners to drive deadlines and accountability, manage priorities with stakeholders and ensure objectives and expectations are met

Nice To Haves

• B2B SaaS and/or AI for the built environment is preferred
• Experience with the commercial built-environment, professional services, and technical audiences is preferred

Responsibilities

• Lead new innovative product launches, messaging and positioning to align with Trane’s digital and services strategy.
• Clearly communicate how connected, AI-enabled, and smart building technologies deliver value across the customer lifecycle.
• Hone expertise to support smart, connected solutions in the data center space, and other systems as needed. This includes competitor intel, technology trends, and service expectations to effectively communicate our ecosystem of solutions.
• Own Complex launches, Lead multi-faceted, high-visibility solution launches by creating integrated go-to-market plans, ensuring consistent messaging, clear roles, and seamless collaboration across product management, marketing, and sales.
• Partner with senior leaders to shape customer outcomes, lifecycle value propositions, and future roadmaps for AI-enabled, controls-based, and data center solutions.
• Define scopes of work and lead large, cross-functional initiatives—from concept through market launch.
• Establish KPIs, track performance, and continuously optimize. Communicate results to leaders and champion Smart Buildings, AI for Buildings, and Data Center marketing across the organization.
• Oversee development of digital campaigns, content, launch assets, and sales enablement tools to support awareness, engagement, and adoption.

Benefits

• health insurance
• holistic wellness programs that include generous incentives
• Family building benefits include fertility coverage and adoption/surrogacy assistance.
• 401K match up to 6%, plus an additional 2% core contribution = up to 8% company contribution.
• 15 vacation days
• 9 paid holidays
• 3 floating holidays
• sick leave
• additional options to support volunteer and parental leave.
• Educational and training opportunities through company programs along with tuition assistance and student debt support.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed