Product Marketing Manager, Competitive Intelligence
About The Position
Broadcom's Enterprise Security Group delivers advanced cybersecurity solutions designed to protect enterprises from sophisticated threats. Our mission is to empower businesses to secure their digital environments while ensuring compliance, reliability, and trust. We’re seeking a motivated and creative Competitive Intelligence Product Marketing Manager to join the ESG product marketing team supporting the Symantec and Carbon Black brands. This role requires an adaptability to seek out success in a non-traditional go-to-market model, helping shape competitive programs for our Catalyst partner network and internal account teams.
Requirements
- 7-10+ years of experience in competitive intelligence, product marketing, or an adjacent field.
- Proven success in launching and marketing B2B enterprise security solutions.
- Deep passion for competitive problem solving and familiarity with the cybersecurity landscape (e.g., Zero Trust, DLP, Endpoint Security and XDR).
- Exceptional ability to up-level technical content into conversational and succinct positioning.
- Highly adaptable and comfortable working with minimal oversight in a fast-paced environment.
- Ability to simplify complex concepts into clear and compelling narratives.
- Proficiency in prompt engineering and AI productivity applications to automate CI research tasks, model competitive scenarios, and streamline cross-functional insight distribution.
- Proficiency with marketing tools, CRM platforms, and analytics.
- Demonstrated ability to work cross-functionally with product management, sales, engineering, and marketing teams.
- Bachelor’s degree in marketing, business, or a technical field; MBA or advanced degree preferred.
Nice To Haves
- Familiarity with Broadcom’s cybersecurity solutions or equivalent enterprise-grade security products.
- Experience working with global teams and managing multiple stakeholders.
- Certifications such as CISSP, CISM, or equivalent are a plus.
Responsibilities
- Develop high-impact enablement content, including technical battlecards and positioning guides, that helps sellers focus on strategic value and product differentiation.
- Monitor market movements and translate competitive news into actionable insights for sales, marketing, and product management teams to inform roadmap decisions.
- Conduct regular competitive enablement sessions and live training for Partners and internal field teams of varying technical aptitudes.
- Provide on-demand deal support and custom competitive guidance for successful renewals of strategic accounts and new business acquisition.
Benefits
- Competitive compensation package.
- Comprehensive health and wellness benefits.
- Opportunities for professional growth in a cutting-edge technology environment.
- The chance to work with a global leader in enterprise technology solutions.
- Discretionary annual bonus.
- Competitive new hire equity grant.
- Annual equity awards.
- Medical, dental and vision plans.
- 401(K) participation including company matching.
- Employee Stock Purchase Program (ESPP).
- Employee Assistance Program (EAP).
- Company paid holidays.
- Paid sick leave and vacation time.
- Company follows all applicable laws for Paid Family Leave and other leaves of absence.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
