Product Marketing Manager, Coinbase Institutional

Coinbase Careers Page

4h•Hybrid

About The Position

Ready to be pushed beyond what you think you’re capable of? At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system. To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems. Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be. While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported. Team and Role This role sits at the center of Coinbase Institutional’s Prime & Markets strategy. You will own how our most complex products show up to institutional clients globally, from spot and derivatives to cross-margin, liquidity, and execution workflows. Markets refers to Coinbase’s institutional exchange, derivatives, and execution stack accessed via Prime, including spot, futures, options, liquidity access, and market structure capabilities. You’ll partner closely with Product, Markets, Sales, Legal, and Comms to translate deeply technical capabilities into clear narratives, confident sales motion, and measurable client adoption across regions with different regulatory constraints. This is a product-first, revenue-adjacent PMM role with real ownership and influence. You will execute GTMs today while helping define how Coinbase Institutional goes to market in 2026 and beyond. You will support products used by hundreds of institutional clients globally, including hedge funds, asset managers, and market makers executing at scale across spot and derivatives markets.

Requirements

7+ years in product marketing or adjacent roles (PMM, product strategy, institutional GTM).
Meaningful experience with institutional trading, derivatives, or market infrastructure.
Strong understanding of derivatives markets, including futures, options, margining, and execution models.
Comfort discussing liquidity, capital efficiency, risk, and market structure with institutional clients.
You speak the language of sophisticated trading firms and asset managers.
Experience building narratives and GTMs that work across regions with different regulatory constraints.
Ability to balance global consistency with local compliance and market realities.
Ability to simplify complex systems into clear, compelling positioning.
Strong instincts around prioritization, sequencing, and tradeoffs.
Confidence to push back when narratives don’t hold up.
Thrive in ambiguity and take ownership of outcomes, not just tasks.
Build structure where none exists and move work forward without waiting for direction.
Balance speed with rigor.
Proven ability to partner with Product, Sales, Markets, Legal, and Comms.
Comfortable leading without authority and aligning strong stakeholders.
Trusted partner because you are prepared, direct, and knowledgeable.
Exceptional written and verbal communication.
Ability to brief leadership, influence decisions, and represent product externally.
Bring POV, not just summaries.

Nice To Haves

Experience in prime brokerage, derivatives platforms, electronic trading, or market infrastructure.
Background in TradFi, crypto-native firms, or both.
Prior experience supporting institutional sales teams.
Familiarity with APIs, trading UIs, or execution workflows.

Responsibilities

Own the Prime × Markets Narrative
Define and evolve the positioning for Prime and Markets as a single institutional operating platform.
Lead messaging across spot, futures, options, cross-margin, execution, and liquidity access.
Pressure-test narratives with Sales, Product, Legal, and real clients to ensure credibility at hedge fund scale and regulatory durability across regions.
Lead Product-Heavy GTMs
Act as PMM DRI for major Prime and Markets launches, including derivatives and cross-margin initiatives.
Build GTM strategies that span product readiness, sales enablement, client communications, and events.
Own sequencing and clarity around what’s live, what’s next, and what action clients should take.
Drive Sales Enablement That Converts
Create high-signal enablement materials: talk tracks, FAQs, battlecards, demos, and client-ready narratives.
Partner tightly with Sales, STPs, and Coverage to reflect real objections, real deals, and buying behavior.
Reduce complexity for the field by delivering fewer, sharper, higher-impact assets.
Be the Translator Across Teams
Translate between Product, Markets, Prime, Sales, and Leadership.
Turn complex technical detail into institutional-grade clarity without oversimplifying.
Influence roadmap and prioritization conversations through market-backed insight.
Raise the Bar for Institutional PMM
Establish best practices for technical PMM work across the Institutional org.
Shape how GTMs, product showcases, and launches are run going forward.
Mentor junior PMMs and contribute to a stronger, more rigorous PMM function.