Product Marketing Manager - Channel

NetApp, Inc. • Durham, NC

2d

About The Position

As a Product Marketing Manager, Channel Marketing at NetApp, you'll own the go-to-market strategy that enables our channel partners to effectively position, sell, and deliver NetApp solutions. You will define partner-facing messaging, sales plays, and enablement programs that help distributors, resellers, systems integrators, service providers, and strategic channel partners drive customer adoption and revenue growth. You'll develop and execute channel go-to-market strategies that strengthen partner engagement, accelerate pipeline creation, and improve partner sales effectiveness. This includes creating compelling messaging, enablement content, co-marketing initiatives, and sales motions that clearly articulate NetApp's differentiated value across our portfolio. This is a highly cross-functional role working closely with Channel Sales, Partner Marketing, Product Marketing, and Product Management. You'll serve as the connective tissue between NetApp's portfolio strategy and channel execution, ensuring partners are equipped with the right messaging, content, and materials to maximize customer and business outcomes.

Requirements

• 8+ years of experience in channel and partner marketing supporting reseller, distributor, systems integrator, service provider, or technology partner ecosystems.
• Skilled at translating complex technology into clear, actionable messaging that partners can easily adopt and use with customers.
• Deep understanding of enterprise technology buying motions and how partners influence customer decisions throughout the sales cycle.
• Strategic thinking and practical execution, comfortable developing GTM strategy and creating partner-ready content.
• Track record of working effectively across Channel Sales, Product Marketing, Product Management, Demand Generation, and external partner organizations.
• Passionate about helping partners grow their business while expanding adoption of innovative technology solutions.

Responsibilities

• Own the go-to-market strategy that enables channel partners to effectively position, sell, and deliver NetApp solutions.
• Define partner-facing messaging, sales plays, and enablement programs.
• Develop and execute channel go-to-market strategies that strengthen partner engagement, accelerate pipeline creation, and improve partner sales effectiveness.
• Create compelling messaging, enablement content, co-marketing initiatives, and sales motions.
• Serve as the connective tissue between NetApp's portfolio strategy and channel execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level