Product Marketing Manager, Attendee

Informa Group Plc. • Boulder, CO

2h • Hybrid

About The Position

The Product Marketing Manager, Attendee Marketing is a key role within the attendee marketing team, reporting directly to the Director of Attendee Marketing. In this position you will focus on developing attendee marketing strategies for multiple events within the portfolio, with a strong emphasis on crafting compelling attendee value propositions, pricing strategies, and retention and acquisition initiatives. You will align with the overarching attendee marketing strategy, driving a high-quality audience to attend and pay for our events while ensuring all efforts are data-driven, customer-centric, and deliver measurable business outcomes.

Working closely with the Campaign Manager/Specialist and Comms Planner, you will ensure that the attendee model is developed and aligned to the needs of our strategic high value audience personas and are translated into a highly effective go-to-market strategy. You will also ensure that marketing strategies are seamlessly aligned with brand identity, operational priorities, and market opportunities. In this role you will emphasize collaboration, agility, and continuous improvement to drive attendee growth, engagement, and satisfaction.

Requirements

• Proven experience in attendee marketing or product marketing, with expertise in value proposition development, go-to-market strategies, pricing, and integrated campaign execution in a high paced environment.
• Strong ability to build cross-functional relationships, particularly with brand, operations, and strategic insights teams, to align on shared goals.
• Data-driven mindset with a focus on delivering attendee-centric solutions and measurable outcomes.
• Excellent analytical skills, with experience in forecasting, segmentation, and KPI reporting.
• Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.
• Interest in applying behavioral science techniques and advanced tools, such as AI, to enhance marketing strategies.

Nice To Haves

• Increase attendee quality, numbers and revenue across event portfolios that align with high value audience strategy
• Deliver effective attendee retention and acquisition strategies aligned with the audience strategy.
• Develop accurate pricing strategies and forecasting models that optimize revenue and align with key persona swimlanes.
• Boost attendee satisfaction scores and Net Promoter Scores (NPS) through optimized journeys and value propositions.
• Deliver cohesive and effective marketing strategies in collaboration with Campaign Managers and Comms Planners.
• Provide actionable insights and measurable results that drive continuous improvement and deliver on stretch targets.

Responsibilities

• Develop attendee marketing strategies for multiple events, ensuring alignment with the overall attendee marketing strategy and business objectives.
• Create and refine attendee value propositions, including ticket pricing, add-ons, and product features, ensuring alignment with brand identity and market opportunities.
• Support the development of pricing strategies, offer calendar and forecasting models tailored to key persona swimlanes, ensuring competitive positioning and revenue optimization.
• Translate strategic goals into actionable marketing plans, working collaboratively with the Campaign Manager and Comms Planner to deliver impactful campaigns.
• Design and implement retention strategies to maximize repeat attendance and lifetime value of high-value audiences.
• Develop acquisition strategies aligned with the audience strategy to attract new attendees and expand the reach of event portfolios.
• Focus on delivering attendee-centric solutions that enhance engagement, satisfaction, and Net Promoter Scores (NPS).
• Leverage attendee intelligence and analytics to inform segmentation, targeting, and campaign strategies.
• Monitor progress against key attendee KPIs, including registration of high-value audiences, conversion rates, and retention metrics.
• Provide actionable insights to the Director of Attendee Marketing and other stakeholders to inform decision-making and strategy refinement.
• Build a plan to optimize the attendee journey, ensuring a seamless experience from acquisition to retention.
• Design attendee-centric journeys that enhance engagement and deliver tangible results.
• Ensure that the attendee value proposition is effectively communicated across all touchpoints, from digital communications to onsite experiences.
• Foster agile workflows by embedding iterative planning and adaptability into marketing strategies within the attendee agile hub.
• Build strong relationships with event teams within the portfolio to align on attendee jobs to be done, market trends, and customer experience enhancements.
• Partner with other portfolio pillars, including client marketing and content & audience teams, to ensure alignment and collaboration on shared goals.
• Work closely with cross-functional teams, including brand, operations, and strategic insights, to refine solutions and enhance attendee experiences.
• Continuously optimize marketing initiatives based on performance data, attendee feedback, and market trends.
• Establish and monitor KPIs to measure the effectiveness of marketing efforts, providing actionable insights to drive continuous improvement.
• Participate in sprint reviews and updates to report on marketing impact, campaign performance, and next-step recommendations.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees