Product Marketing Manager, Apps and Ecosystem

Stripe • Seattle, NY

20h

About The Position

Stripe is seeking an experienced Product Marketing Manager to lead the positioning, messaging, and go-to-market strategy for Stripe Apps, Marketplace, and its broader partner ecosystem. This role is pivotal, sitting at the intersection of product, partnerships, and marketing, and is responsible for shaping how the world perceives Stripe's ecosystem of apps, integrations, and partner solutions as a key strategic differentiator. The Product Marketing Manager will treat both the Stripe App Marketplace and the wider partner ecosystem as their 'product,' ensuring the ecosystem is marketed as a unified, world-class strategic advantage for Stripe. This involves defining the value proposition for developers, customers, partners, and internal teams, with clear messaging for both those building on Stripe (supply) and those using solutions (demand). The role requires building messaging and competitive positioning frameworks, partnering on launches, developing go-to-market playbooks, collaborating on demand generation and narratives, tracking adoption patterns, and engaging with Analyst Relations to enhance external visibility.

Requirements

• 5-7 years of relevant work experience spanning product marketing, platform/ecosystem marketing, partner marketing, or product management.
• At least 3-5 years of marketing or go-to-market experience in a B2B SaaS or platform environment.
• Experience positioning and marketing a marketplace, ecosystem, or platform product.
• Experience working cross-functionally with product, partnerships, and sales teams.
• Experience developing positioning frameworks, competitive analysis, and GTM strategies.
• A storyteller with deep empathy for users and excellent verbal and written communication skills.
• Structured and strategic, able to distill ambiguous inputs into clear frameworks, roadmaps, and priorities.
• Data-oriented, comfortable working with data and insights.
• Organized, able to manage highly interdependent, complex projects and keep various work streams on track.
• Ambitious, eager to make an impact in a fast-moving environment.
• A team player, able to work well across disciplines and influence without authority.
• Ecosystem-minded, thinking in terms of platforms, network effects, and partner value chains.
• AI-fluent, actively using AI tools and curious about AI's impact on ecosystems and marketplaces.

Nice To Haves

• Experience marketing a developer-facing marketplace or app ecosystem.
• Familiarity with partner program structures and how marketplaces drive distribution and adoption.
• Experience working with the startup founder or developer audience.
• Background in payments, fintech, or infrastructure platforms.

Responsibilities

• Define the value proposition of the Marketplace and broader ecosystem for developers, customers, partners, and internal teams — with clear messaging for both supply (partners building on Stripe) and demand (users adopting solutions).
• Build messaging and competitive positioning frameworks that show how our ecosystem extends Stripe's core products and differentiates us vs. alternatives.
• Partner with Product, Partnerships, PMM, and Partner Marketing to launch new Apps and Marketplace categories and ecosystem solutions — ensuring they're woven into product launches and big moments (Sessions, Tour, announcements).
• Develop GTM playbooks, solution briefs, pitch decks, and battlecards so field teams can sell ecosystem and Marketplace solutions.
• Collaborate with Partner Marketing on case studies, demand gen, and narratives that showcase ecosystem adoption and network effects.
• Track adoption patterns, benchmark against competitors, and provide insights to product and partnerships teams on where to invest.
• Engage Analyst Relations to elevate Stripe's ecosystem visibility externally.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed