Product Marketing Manager, Apps and Ecosystem

Stripe•Seattle, WA

About The Position

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. About the team Product Marketing is a global team of capable, friendly, user-oriented marketers, partnering closely with Stripe’s world-class product and engineering teams. Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We're looking for an experienced Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for Stripe Apps, Marketplace and broader partner ecosystem. This is a combined role that sits at the intersection of product, partnerships, and marketing — responsible for defining how the world sees Stripe's ecosystem of apps, integrations, and partner solutions as a strategic differentiator. You'll treat both the Stripe App Marketplace (as a product and channel) and the broader partner ecosystem (the network of technology partners, platforms, SIs, and integrations that extend Stripe) as your "product." Your work will ensure that our ecosystem is marketed as a cohesive, world-class strategic advantage for Stripe. You’ll define the value proposition of the Marketplace and broader ecosystem for developers, customers, partners, and internal teams — with clear messaging for both supply (partners building on Stripe) and demand (users adopting solutions). Build messaging and competitive positioning frameworks that show how our ecosystem extends Stripe's core products and differentiates us vs. alternatives. Partner with Product, Partnerships, PMM, and Partner Marketing to launch new Apps and Marketplace categories and ecosystem solutions — ensuring they're woven into product launches and big moments (Sessions, Tour, announcements). Develop GTM playbooks, solution briefs, pitch decks, and battlecards so field teams can sell ecosystem and Marketplace solutions. Collaborate with Partner Marketing on case studies, demand gen, and narratives that showcase ecosystem adoption and network effects. Track adoption patterns, benchmark against competitors, and provide insights to product and partnerships teams on where to invest. Engage Analyst Relations to elevate Stripe's ecosystem visibility externally.

Requirements

5-7 years of relevant work experience spanning product marketing, platform/ecosystem marketing, partner marketing, or product management.
At least 3-5 years of marketing or go-to-market experience in a B2B SaaS or platform environment.
Experience positioning and marketing a marketplace, ecosystem, or platform product.
Experience working cross-functionally with product, partnerships, and sales teams.
Experience developing positioning frameworks, competitive analysis, and GTM strategies.
Deep empathy for users and ability to adapt communication.
Excellent verbal and written communication skills.
Ability to distill ambiguous inputs into clear frameworks, roadmaps, and priorities.
Experience working with data and insights.
Ability to manage highly interdependent, complex projects.
Ability to operate fluidly between strategy and detail.
Ability to influence without authority.
Understanding of how marketplaces and ecosystems create compounding value.
Actively use AI tools to accelerate research, content creation, and analysis.
Curiosity about how AI is reshaping ecosystems and marketplaces.

Nice To Haves

Experience marketing a developer-facing marketplace or app ecosystem.
Familiarity with partner program structures and how marketplaces drive distribution and adoption.
Experience working with the startup founder or developer audience.
Background in payments, fintech, or infrastructure platforms.

Responsibilities

Own the positioning, messaging, and go-to-market strategy for Stripe Apps, Marketplace and broader partner ecosystem.
Define the value proposition of the Marketplace and broader ecosystem for developers, customers, partners, and internal teams.
Build messaging and competitive positioning frameworks.
Partner with Product, Partnerships, PMM, and Partner Marketing to launch new Apps and Marketplace categories and ecosystem solutions.
Develop GTM playbooks, solution briefs, pitch decks, and battlecards.
Collaborate with Partner Marketing on case studies, demand gen, and narratives.
Track adoption patterns, benchmark against competitors, and provide insights to product and partnerships teams.
Engage Analyst Relations to elevate Stripe's ecosystem visibility externally.

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