Product Marketing Manager - 3DP

Protolabs•Maple Plain, MN

43d•Onsite

About The Position

Ready to spark change and drive innovation? Step into the role of Product Marketing Manager and become the architect of how our most exciting offerings are seen and felt by customers. Here, you’ll unleash your creativity to shape messaging and positioning for 3DP products and the medical market, that not only enhance our customers’ lives, but leave a lasting mark on the world. This is your chance to turn breakthrough ideas into real impact—let your strategy ignite the future! This individual will work in a highly matrix environment and collaborate cross-functionally with the rest of the marketing team, product management, sales, engineering, and customer service in order to develop marketing strategies that will continue to deliver double digit revenue growth for Protolabs’ unique digital manufacturing service offering in the Americas.

Requirements

At least 5 years of product marketing experience
Bachelor’s Degree in Business/Marketing, MBA preferred
Proficient in all Microsoft Office tools and Salesforce/CRM
Proven track record of developing effective marketing strategies and on-point messaging and positioning.
B2B, B2C and/or e-Commerce experience highly desired
Keen focus on customer-centric and data-driven approach to problem solving
Excellent people skills with ability to interact at all levels of the organization, including colleagues, cross-functional peers, executives, customers, and third parties
High levels of curiosity and desire to learn more
Interest in manufacturing technologies, product design/development, and/or other similar engineering disciplines

Nice To Haves

Experience with 3DP printing or medical industry is preferred

Responsibilities

Work with rest of marketing and product management team to develop a marketing strategy for dedicated Protolabs’ services, including identifying key target audiences, competitive landscape, growth objectives, strategies to find new customers and retain existing customers.
Member of service line growth team to serve as marketing point to key marketing growth strategies.
Act as a conduit between product management and marketing communications during product launches and go-to-market planning.
Lead service messaging and value prop work that positions Protolabs’ capabilities in a differentiated and market-leading way.
Monitor and compare competitors’ marketing strategies across multitude of channels, including digital (paid/organic/social) as well as traditional (tradeshows/events/PR) in order to ensure market/service leadership and differentiation across all of the key segments.
Gain intimate customer persona knowledge and understanding of how Protolabs’ unique value proposition applies across multiple use cases; Socialize this knowledge with the rest of the marketing team and ensure adequate interpretation in content development, messaging, positioning, etc.
Ensure all marketing messages articulate the right value and are relevant to intended audiences/personas.
Collaborate with other marketing and product management members to develop innovative marketing campaigns in order to raise awareness for Protolabs’ capabilities, generate demand, and ultimately drive revenue results.
Use data analytics to assess health of service line and identify key growth opportunities.
Partner with sales and rest of marketing team to ensure the right type of sales enablement tools and resources needed for revenue attainment.
Understand and document customer/buyer journey, including where they get information, and the who, what, when and why behind every key decision.
Accountable for partnering with sales, product management, and other cross-functional teams to ensure the attainment of upper funnel service-level metrics, such as leaders, uploaders and quotes.
Participate in cross-functional demand planning process to ensure forecasting model accuracy and revenue attainment.
Perform other related duties as assigned.