Product Marketing Lead
About The Position
At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value. We’re looking for an experienced Product Marketer with a background in the blockchain, traditional finance, and decentralised finance (DeFi) to join our team. In this role, you will shape how Ripple’s institutional DeFi solutions are understood and adopted in the market. You’ll craft clear, differentiated positioning and lead go-to-market strategies that translate technical capabilities into compelling value for institutional audiences. This includes blockchain based solutions for payments, trade finance, collateral management, and more. The ideal candidate will have a deep understanding of traditional financial markets, strong experience leading product marketing for DeFi or crypto products in a constantly evolving environment.
Requirements
- 8+ years in Product Marketing, or in an equivalent role where you developed GTM strategy and drove execution of such strategy.
- Experience working in blockchain, crypto/web3, or institutional DeFi. Direct experience / expertise in stablecoins preferred.
- Outstanding structured thinking and creative problem solving skills.
- Proven ability to work independently, prioritize proactively, communicate effectively and deliver value iteratively to day-to-day responsibilities.
- Excel at developing differentiated positioning and simplifying sophisticated concepts into impactful messaging targeting a diverse audience.
- Strong relationship building capabilities and the ability to work cross-functionally
Nice To Haves
- Direct experience / expertise in stablecoins preferred.
Responsibilities
- Be the subject matter expert in our prospective markets, customer / partner segments, and the competitive landscape, forming data driven viewpoints on growth strategies and tactics.
- Develop segment-specific go-to-market strategies for Ripple’s institutional DeFi solutions – including defining and sizing target markets, influencing product strategy through deep market insights, developing a solid GTM foundation including clear value proposition and messaging.
- Working cross-functionally to own the strategy, coordination, and execution of new product features and partner launches.
- Partner with our business development team to drive engagement and joint go to market opportunities with key infrastructure and utility ecosystem partners.
- Partner with marketing, communications, and creative teams to bring the Institutional DeFi on XRPL story to life, activating the go to market strategy towards the right audience.
- Partner with the Sales Enablement team to deliver high-quality, just-in-time enablement material or sessions to set our field team up for success.
Benefits
- Competitive salary, bonuses, and equity
- Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
- R&R days so you can rest and recharge
- Generous wellness reimbursement and weekly onsite & virtual programming
- Generous vacation policy - work with your manager to take time off when you need it
- Industry-leading parental leave policies.
- Family planning benefits.
- Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
