Product Marketing Lead
About The Position
TYLsemi is seeking a Product Marketing leader to translate complex chiplet and custom silicon technology into clear, compelling narratives for hyperscalers, AI infrastructure builders, and custom silicon teams. This role will own the messaging, positioning, and go-to-market strategy for TYLsemi's chiplet portfolio and TYL.Forge custom silicon platform. The position is at the intersection of deep technical understanding and strategic marketing, requiring direct collaboration with the Executive team and Functional Leaders to define TYLsemi's market presence across various customer, partner, and industry engagements.
Requirements
- 10+ years of product marketing experience in semiconductors, EDA/IP, or related deep tech, with demonstrated success marketing to technical buyers.
- Deep understanding of the AI silicon ecosystem, including hyperscaler silicon teams, custom ASIC programs, and the chiplet/advanced packaging landscape.
- Strong technical foundation, with comfort discussing UCIe, PCIe, heterogeneous integration, and power delivery at an architecture level.
- Proven ability to create compelling messaging and content that resonates with both engineers and executives.
- Excellent written communication skills, capable of producing both concise product briefs and detailed white papers.
- Located in or willing to relocate to the San Francisco Bay Area.
Nice To Haves
- Prior experience at a chiplet, advanced packaging, or AI silicon company.
- Familiarity with UCIe/PCIe/Ethernet standards, CoWoS/advanced packaging, and multi-die integration architectures.
- Experience marketing to hyperscaler silicon teams, AI accelerator companies, or custom ASIC customers.
- Existing relationships with the semiconductor trade press and analyst community.
- Experience building a product marketing function from scratch at an early-stage company.
- MBA or equivalent degree is valued but not required.
Responsibilities
- Own the messaging and positioning for TYLsemi's chiplet portfolio, including connectivity (TYL·IO), power delivery (TYL·Power), and custom silicon platform (TYL·Forge).
- Develop audience-specific messaging tailored for hyperscalers, AI chip startups, and custom silicon teams.
- Translate complex semiconductor architecture into clear, compelling value propositions for both technical and business audiences.
- Maintain and evolve the messaging framework in response to product developments and market conditions.
- Define and execute go-to-market plans for new product introductions and platform launches.
- Partner with the team to develop customer-facing materials such as datasheets, solution briefs, pitch decks, and competitive battlecards.
- Build and maintain competitive intelligence on the chiplet and custom silicon landscape.
- Identify and prioritize market segments and customer personas for each product line.
- Write and produce technical content, including white papers, application notes, blog posts, and website copy, to establish TYLsemi as a category leader.
- Develop executive presentation content for investor briefings, analyst meetings, and industry keynotes.
- Build and manage a content calendar aligned with product milestones, industry events, and media opportunities.
- Partner with PR and communications teams to amplify TYLsemi's presence across trade media, analyst firms, and social channels.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
