Product Marketing Lead - TPMM & Release Marketing
Salesforce•Indianapolis, IN
•Hybrid
About The Position
Salesforce is seeking a technically fluent, customer-obsessed product marketer to lead their release marketing motion and own Sales Cloud's Campground demo experiences at Salesforce events worldwide. This role is at the intersection of Product, Marketing, and Sales Engineering, requiring the ability to build within Salesforce orgs and craft compelling release messaging. The position offers a high-visibility, high-impact opportunity to influence how Sales Cloud goes to market at major events and communicate product releases.
Requirements
- Strong technical expertise building and managing inside Salesforce orgs.
- Strong demo storytelling ability.
- Ability to deeply understand products and translate complex technical capabilities into clear, compelling messaging.
- Proven ability to build strong relationships and influence without authority across Marketing, Product, and SE stakeholders.
Nice To Haves
- SE or technical background strongly preferred.
- Background in Solution Engineering is a differentiator.
- Experience with AI-assisted tooling to automate routine maintenance and tracking.
Responsibilities
- Own end-to-end release marketing execution, including release calendars, GA readiness, launch coordination, and monthly/quarterly release updates across Marketing, Product, and Sales Engineering teams.
- Build and maintain Salesforce demo orgs for events, including scripting, org resets, and Chrome profile management.
- Author and maintain Booth Readiness Kits (BRKs), including demo scripts, shift logistics, and SE onboarding materials, and manage SE staffing coordination.
- Partner with PMs to understand product shipments, confirm GA dates, and coordinate feature prioritization, translating technical capabilities into clear messaging for Sales and SE audiences.
- Drive release content across channels, including blogs, newsroom articles, demo GIFs, social assets, and web updates.
- Drive internal awareness of releases with Sellers and CSMs through highlights, Slack announcements, enablement assets, and readiness communications.
- Serve as the connective tissue between PMM, Product, SE leadership, and Strategic Events to ensure flawless demo execution at events.
Benefits
- Time off programs
- Medical, dental, vision
- Mental health support
- Paid parental leave
- Life and disability insurance
- 401(k)
- Employee stock purchasing program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
