Product Marketing Lead, Public Safety

VIA • Somerville, MA

6d • $100,000 - $150,000 • Hybrid

About The Position

VIA is seeking a high-energy, execution-driven Product Marketing Lead to completely own VIA's presence in the public safety sector from end to end. In this role, you will be the ultimate marketing point person, not just driving our strategy at high-profile industry events, but turning those moments into powerful multi-channel content. From writing compelling case studies and drafting social campaigns to coordinating the production of video content and managing website updates for the public safety line. You will blend mission-critical logistics with creative storytelling. If you thrive on variety, operate with urgency, and want to own a sector’s marketing lifecycle from concept to execution, this role was built for you.

Requirements

• 4+ years in product marketing, field marketing, or a hybrid event and content creation role, ideally within B2B SaaS, tech, or the public sector.
• Experience marketing to government, law enforcement, or corrections audiences is a major plus
• A strong portfolio of clean, compelling work across short-form formats (social copy, ad hooks, event taglines) and structured, data-driven long-form formats (case studies, whitepapers, 2-pagers)
• Proven experience planning multi-channel marketing campaigns, coordinating video asset production, and managing digital channels to nurture pipeline
• Exceptional project management skills and complete comfort with the fast-moving realities of event execution, including travel, booth setup, live content capture, and managing back-office deliverables simultaneously
• A self-starter mentality with a genuine love for switching modes depending on what the business demands from high-level content strategy to hands-on logistical execution in the same week

Responsibilities

• Own VIA's public safety footprint and content lifecycle: Act as the comprehensive marketing point person for the public safety vertical. You will build and execute the overarching marketing strategy that keeps VIA compelling and competitive across both physical and digital touchpoints
• Produce high-impact sector content: Collaborate with marketing resources (media team, PR firm, etc.) to create the full suite of marketing materials that define our presence, including product 2-pagers, value proposition decks, and in-depth case studies. Serve as the creative force and project manager for specialized videos
• Drive digital storytelling: Design and execute multi-channel promotional campaigns across social media, newsletters, and targeted digital programs. You will draft compelling social copy, launch ads, and manage partner/compliance badges to keep our message accurate and fresh
• Lead event strategy and end-to-end execution: Manage the full marketing lifecycle for VIA's participation in major public safety conferences and industry events (such as the semi-annual ACA conference). Own everything from pre-event pipeline campaigns and booth strategy to on-site real-time social media coverage and post-event lead reporting
• Conduct market intelligence and on-the-ground audits, serving as the marketing subject matter expert: Serve as the primary eyes and ears on the event floor, auditing competitor positioning, tracking emerging sector trends, and delivering actionable strategic insights back to the core product and corporate marketing teams
• Manage logistics and assets with precision: Source, order, and manage all sector-specific marketing materials, digital assets, website updates, and physical booth inventory (from banner stands to organization-specific swag like custom challenge coins) ensuring flawless timeline management

Benefits

• Competitive benefits
• Flexible work options
• Individualized mentoring and growth opportunities
• Salary range of $100,000 - $150,000 USD per year
• 401K plan with up to 5% employer contribution
• A fully funded, top-tier health benefits plan, including vision and dental coverage, fully covered from day one, for your whole family
• Up to 24 weeks paid parental leave
• A 4-week paid ramp-back program
• A $10K family forming benefit (covering fertility treatments, adoption, and surrogacy)
• Flexible Vacation Policy with no set annual limit or accrual period
• Summer Fridays
• An extended holiday period in December
• Flexibility to work from home as needed
• Access to three well-located offices, designed for collaboration and stocked with everything you could need
• Opportunities to work remotely from eligible locations for up to 2 months per year
• Individualized growth opportunities, including internal and external mentorship panels, custom goals and feedback sessions, and/or access to learning and development programs, including VIA’s unrivaled leadership program
• A dedicated wellness advisor to help you navigate the programs and opportunities available at VIA
• Benefits to support commuting costs
• In-person events to foster team bonding and collaboration across different teams

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed