Product Marketing Lead, Partnerships

Fireworks • San Mateo, CA

2d • $210,000 - $255,000 • Hybrid

About The Position

Fireworks is the platform for specialized intelligence, enabling companies to build, train, and serve AI models tailored to their own data, workflows, and products. The Product Marketing Lead, Partnerships owns the go-to-market strategy for Fireworks' partner ecosystem, which is a key growth engine. This role involves working closely with leading cloud providers, GPU manufacturers, AI platforms, and infrastructure companies to help customers build and deploy production AI faster. The PMM owner is responsible for how Fireworks presents itself alongside strategic partners, defining joint value propositions, developing launch strategies, building customer evidence, enabling partner sellers, and creating narratives that highlight the benefits of partnering with Fireworks. This role requires close collaboration with Alliances, Product, Engineering, Sales, Growth Marketing, Communications, and executive leadership to drive measurable business growth through strategic partnerships. This is a strategic role focused on building the go-to-market strategy for a critical growth channel, not merely executing partner requests. The role is based in the SF Bay Area, with an expectation of being in the office three days per week, emphasizing the need for close collaboration and frequent engagement with partner teams.

Requirements

• 8–10+ years in Product Marketing, Technical Marketing, Partner Marketing, or a related GTM role.
• Experience marketing cloud infrastructure, AI infrastructure, developer platforms, or enterprise software.
• Experience launching highly technical products in partnership with strategic technology partners.
• Strong understanding of cloud providers, GPU ecosystems, enterprise AI platforms, or developer infrastructure.
• Demonstrated ability to work across Product, Engineering, Sales, Partnerships, and executive leadership.
• Excellent storytelling skills, with the ability to translate technical innovation into compelling customer value.
• Strong analytical skills and an ownership mentality—you think like the person responsible for growing the business, not just shipping assets.

Nice To Haves

• Experience working with Microsoft Azure, AWS, Google Cloud, NVIDIA, or other strategic infrastructure partners.
• Familiarity with AI infrastructure, inference, model serving, or developer platforms.
• Experience supporting both enterprise sales and strategic alliances.
• Engineering background or technical degree.
• MBA or equivalent business experience.

Responsibilities

• Develop joint positioning, messaging, and value propositions for strategic partners.
• Create differentiated narratives tailored to cloud providers, infrastructure partners, model providers, and enterprise technology ecosystems.
• Build messaging that helps customers understand when and why to adopt Fireworks through partner solutions.
• Partner with executives on keynote messaging, joint blogs, launch announcements, and strategic customer communications.
• Continuously refine partner messaging based on customer feedback, market trends, and partner priorities.
• Lead product marketing for joint launches with strategic partners.
• Develop launch strategies, messaging, customer communications, enablement, and partner assets.
• Coordinate launches across Fireworks Product, Engineering, Partnerships, Communications, Growth Marketing, and partner organizations.
• Create launch plans that maximize customer awareness and partner engagement.
• Measure launch effectiveness and continuously improve execution.
• Partner closely with the Alliances team to develop joint GTM plans for strategic accounts and partner motions.
• Support partner activation across field events, webinars, customer campaigns, and industry conferences.
• Develop programs that accelerate partner-sourced pipeline and customer adoption.
• Identify opportunities to expand existing partnerships and strengthen strategic relationships.
• Help define the marketing strategy for new strategic partnerships as Fireworks continues to grow.
• Develop joint customer case studies showcasing measurable business outcomes.
• Create technical success stories spanning AI-native startups through Global 2000 enterprises.
• Build reference materials that support executive conversations, partner sellers, and customer marketing.
• Work with customers and partners to highlight differentiated technical and business value.
• Create sales decks, messaging guides, competitive positioning, customer presentations, and technical narratives.
• Build enablement programs for Fireworks sellers and partner field organizations.
• Support strategic customer opportunities alongside Sales, Solutions Engineering, and Alliances.
• Ensure consistent messaging across partner organizations.
• Gather insights from customers, partners, analysts, and competitors.
• Monitor shifts in cloud infrastructure, AI platforms, GPU ecosystems, and enterprise AI adoption.
• Identify opportunities to improve positioning and joint offerings.
• Bring market insights back into Product, Partnerships, and executive planning.

Benefits

• Solve Hard Problems: Tackle challenges at the forefront of AI infrastructure, from low-latency inference to scalable model serving.
• Build What’s Next: Work with bleeding-edge technology that impacts how businesses and developers harness AI globally.
• Ownership & Impact: Join a fast-growing, passionate team where your work directly shapes the future of AI—no bureaucracy, just results.
• Learn from the Best: Collaborate with world-class engineers and AI researchers who thrive on curiosity and innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed