Product Marketing Lead Manager, Developer Experience

Snowflake•Menlo Park, CA

About The Position

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that's all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level. Snowflake is growing fast and we're scaling our team to help enable and accelerate our growth. We're passionate about our people, our customers, our values and our culture! We're also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. And as a Snowflake employee, you will be accountable for supporting and enabling diversity and belonging. Do you want to shape how the world's best builders — data engineers, ML engineers, and app developers — experience Snowflake? We're looking for a technically sharp, builder-obsessed product marketer to own go-to-market strategy for Snowflake's developer-facing product areas. This person will work at the intersection of product, engineering, and field teams to craft narratives that resonate with hands-on builders — from individual contributors writing code to technical architects evaluating platforms. You'll be Snowflake's voice to the developer community and the developer community's voice back into Snowflake.

Requirements

7–10 years of product marketing experience, with meaningful exposure to developer-facing or technical products in data, AI, or cloud infrastructure
Hands-on technical fluency — you've written code (Python, SQL, or similar), understand APIs and developer workflows, and can credibly engage with engineering teams and technical buyers
Demonstrated track record creating messaging and content for builder personas that drives awareness, trial, and adoption
Experience developing technical content assets including reference architectures, demo narratives, technical solution briefs, and developer how-to content
Strong cross-functional skills — can partner effectively with product management, engineering, sales, and developer relations to align GTM strategies and execute launches
Competitive instincts: comfortable dissecting technical products, benchmarking capabilities, and translating competitive positioning into field-ready battle cards
Excellent written communication skills; ability to translate complex technical capabilities into clear, outcome-focused narratives for both technical and business audiences
BS/BA in a technical field (Computer Science, Engineering, Data Science) or equivalent experience; MBA a plus
Willingness to travel up to 25% of time
Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Nice To Haves

Experience with developer community engagement (GitHub, Stack Overflow, developer conferences) is a plus

Responsibilities

Build and execute go-to-market strategies for Snowflake developer products, spanning awareness through adoption, across multiple product areas
Develop technically credible messaging, positioning, and content — including documentation guides, technical blogs, demo scripts, reference architectures, and code-level examples — that speaks to how builders think and work
Own the developer persona: deeply understand the workflows, pain points, and decision criteria of data engineers, ML engineers, software developers, and technical architects
Create sales and partner enablement materials that help field teams articulate developer value propositions and close technical evaluations
Drive product launch strategy and execution, including naming, segmentation, channel mix, and launch tiers, in partnership with product management and the broader marketing team
Partner with developer advocacy, community, and documentation teams to build an integrated motion that drives hands-on adoption and retention