2026 Summer Product Marketing Internship

Blue Shield of California • El Dorado, AR

21h • Hybrid

About The Position

The Product Marketing Intern will support the Product Marketing team in bringing innovative health plans to market. You’ll gain hands-on experience working across product, marketing, and sales functions to help shape how we position and launch products that deliver value to members and employers. This role is ideal for a student interested in healthcare, strategy, and marketing who wants to learn how data, insights, and storytelling come together to drive growth. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Requirements

• Currently pursuing undergraduate or graduate degree in marketing, business, health care or related field
• Must reside in the state of California for the duration of the internship
• Requires at least 1 year of related professional experience, project, or coursework
• Knowledge of healthcare ecosystem; health plan and payer economics strongly preferred

Nice To Haves

• Experience applying marketing strategy in a highly regulated, mission-driven healthcare organization
• Exposure to how new products are developed, named, and launched in market
• Skill-building in project management, storytelling, and stakeholder collaboration
• Mentorship and networking across Product, Marketing, and Leadership teams

Responsibilities

• Contribute to product marketing strategy and execution across multiple initiatives
• Support development of go-to-market plans, messaging, and enablement materials
• Assist with market research, competitor analysis, and synthesis of insights into actionable recommendations
• Help manage project plans, timelines and deliverables to keep cross-functional initiatives on track
• Partner with cross-functional teams including Product Strategy, Sales, Brand, and Digital to coordinate deliverables and timelines
• Support team projects such as internal communications, launch readiness, and creative reviews

Benefits

• Paid internship program
• Hands-on experience with real work projects
• Build meaningful relationship and connections within the organization
• Experience our mission and enterprise goals through our program curriculum centered on our leadership model (Personal, People, Thought, and Results Leadership)
• Participate in impactful projects during a 10-week internship program
• Undertake a 10-week curriculum designed to familiarize interns with BSC, leadership development, exposure to the healthcare industry, and more
• Be invited to participate in BSC employee events and networking opportunities such as Employee Resource Groups, employee volunteer activities, and more

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: No Education Listed
• Number of Employees: 1-10 employees