Digital Marketing Internship - Summer 2026

Rails To Trails Conservancy • Washington, DC

1d • Hybrid

About The Position

Rails to Trails Conservancy (RTC) is the nation’s largest trails organization, dedicated to building a nation connected by trails and reimagining public spaces to create safe ways for everyone to walk, bike, and be active outdoors. Founded in 1986, RTC's national office is in Washington, D.C., with regional offices in California, Florida, Ohio, Baltimore, and Milwaukee. The Communications Department tells the story of the nation’s trails and the walking and bicycling movement, inspiring activism, encouraging policy change, and motivating people to be active outside. This 12-week internship program, beginning in June 2026, offers flexibility to work 20-35 hours per week on a regular, consistent schedule. The digital marketing intern will support social media campaign development and content marketing strategies to enhance search engine (SEO) and generative engine optimizations (GEO), with core activities aligning with RTC’s 40th anniversary and the celebration of America 250.

Requirements

• Undergraduate, graduate or a professional early in their career journey in a related field (communications, journalism, public relations or marketing preferred).
• Task-oriented and highly organized.
• Possess a strong interest in the topics of health, the environment, sustainable transportation, outdoor recreation, pedestrian issues, bicycling or trails.
• Permanent residence in one of the states where RTC operates: CA, CO, DC, FL, MD, ME, MI, MT, NJ, OH, OR, PA, VA, or WI.

Responsibilities

• Develop content to support social media strategies for RTC’s 40th anniversary, including short videos, graphics and messaging for use across platforms.
• Assist in developing social media templates that support organizational goals surrounding engagement, thought leadership and brand visibility.
• Support social campaign to generate merchandise sales associated with America 250.
• Support implementation of tactics to enhance SEO and GEO scores across content on www.railstotrails.org, using organizational tools like Yoast.
• Develop content-type pages and summary content to enhance www.railstotrails.org GEO performance, including for RTC’s “Trail of the Month” articles.
• Produce analytics reports to assess outcomes with a focus on SEO and GEO improvements.
• Collecting and cataloging photos from RTC’s existing photo and video files and evaluating, tagging, and uploading photos to the organization’s archive for use to support organizational priorities, including digital marketing activities.

What This Job Offers

• Job Type: Part-time
• Career Level: Intern
• Education Level: No Education Listed
• Number of Employees: 11-50 employees