Product Marketing Intern

Graco•Dexter, MI

10d•$21 - $28•Onsite

About The Position

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. The Graco Intern Program offers more than just work experience—it’s a chance to make an impact. As an intern, you’ll take on projects that matter to the business, contribute to initiatives that drive progress, and develop skills that prepare you for what’s ahead. Throughout the program, you’ll expand your industry knowledge, collaborate with professionals who are passionate about doing things the right way, and experience a culture that thrives on new ideas and continual growth. You’ll also take part in events designed to support both your learning and personal development. The program concludes with a final presentation where you’ll showcase your achievements and the difference you’ve made. This position will support our Contractor Equipment Division (CED) in Rogers, MN. At CED our product line meets the needs of painting and general contractors, and includes airless, air and gas-powered sprayers, line stripers, pressure washers, and roofing equipment. The Graco Lubrication Equipment Division (LED) Marketing Intern will participate in the development, coordination, and promotion of marketing content, promotional activities and product launches to drive awareness of Graco products and help achieve divisional goals. As a member of the marketing team, the Marketing Intern will get the opportunity to find creative solutions that help promote our lubrication equipment in automotive and industrial applications in North America. Develop real-world experience in a fast-paced and dynamic work environment while working on a wide range of projects. This position supports our Lubrication Equipment Division (LED) in Anoka, MN. The purpose of this position is to learn through an immersion within the eCommerce Digital Team. The intern will be a key member of the team, working on various projects throughout the summer and will close with a final presentation to the Executive Leadership Team. It is an exciting opportunity to hone skills and drive awareness and adoption by identifying and delivering on customer needs. This role is a great step in developing a long-term marketing or communications career within Graco.

Requirements

Sophomore or Junior pursuing a degree in Marketing or Business from an accredited university
Excellent verbal and written communication skills
Strong interpersonal skills
Proficient Microsoft Office usage skills (Excel, Word, PowerPoint)
Ability to work independently on assigned projects
Mechanical aptitude and the desire to work hands-on at times
A minimum GPA of at least a 3.0 on a 4.0 scale desired
Applicants must be legally authorized to work in the United States. This role is not eligible for immigration sponsorship now or in the future (e.g., H-1B, TN, F-1 OPT).

Nice To Haves

Knowledge and familiarity of Adobe Creative Suite a plus

Responsibilities

Conduct secondary market research on products, applications, and markets
Analyze the competitive landscape
Help analyze and develop market segmentation strategies
Assist with voice of customer efforts
Review relevant industry publications and report on current topics and important trends
Perform historical sales analysis to identify issues and potential opportunities
Help develop training materials for use with distribution and sales teams that highlight core product strengths and differentiated end user benefits
Participate in the design and development process for new products
Support new product launch initiatives
Assist with developing targeted advertising campaigns and monitoring performance
Assist with developing marketing and sales collateral, writing and editing content
Assist with executing new product launch initiatives
Work with internal and external subject matter experts to create engaging content that supports marketing goals
Create and develop digital assets such as graphics and video for integrated marketing communications
Update existing content to ensure relevancy to target audiences
Competitive Audits & Recommendations for B2B eCommerce Content, Media, Programs & Promotions
Support a global eCommerce platform launch for Graco's Partner Portal based on a brief outlining of goals and objectives
Engagement with all functions and divisions of marketing and eCommerce organizations
Present findings & plan recommendations to Executive Leadership Team
Perform historical eCommerce order/use analysis to identify issues and potential opportunities
Perform other duties as assigned