Product Marketing Intern

ATPCO•Herndon, VA

2d•Remote

About The Position

ATPCO is seeking a motivated and detail-oriented Product Marketing Intern to support our Product Marketing team in enhancing our Go-to-Market (GTM) strategies and processes. This role will focus on applying AI tools and automation to improve efficiencies, building frameworks for market research, and ensuring our GTM initiatives drive measurable results in the airline industry.

Requirements

Strong interest in the airline or travel industry; experience in the sector is a plus.
Proficiency with AI tools and automation technologies, with a track record of applying them to marketing processes.
Familiarity with tools such as Asana, Airtable, Confluence, Miro, Jira, or Make/Power Automate is highly preferred.
Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
Self-starter with a proactive mindset and a passion for process improvement.
Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
Currently pursuing or recently completed a degree in Marketing, Business, Data Science, or a related field.
Experience with GTM planning, customer research, or marketing frameworks is a plus.

Responsibilities

GTM Process Development & Optimization:
Support the development and execution of GTM plans, ensuring alignment with product marketing goals and timelines.
Leverage tools like Asana, Airtable, Confluence, Miro, and Jira to streamline GTM workflows and documentation.
Build templates and frameworks to standardize GTM planning across the product portfolio.
AI-Powered Automation:
Use AI tools and automation platforms (e.g., Chat GPT, Make/Power Automate) to enhance GTM processes, such as persona building, competitive analysis, and customer segmentation.
Explore opportunities to automate repetitive tasks, freeing up time for strategic initiatives.
Persona Development & Customer Insights:
Assist in creating and refining buyer and user personas to guide GTM strategies.
Conduct market research to uncover customer needs, industry trends, and competitive benchmarks.
Marketing Strategy Support:
Collaborate with product, sales, and marketing teams to develop key GTM deliverables, including messaging frameworks, positioning, battle cards for sales and more.
Track and measure the effectiveness of GTM activities, providing recommendations for continuous improvement.
Airline Industry Focus:
Research and analyze trends, technologies, and dynamics within the airline and travel sectors to inform GTM strategies.
Help align GTM efforts with the unique needs of airline industry stakeholders.