Product Marketing Engineer

Emerson•Austin, TX

49d•Onsite

About The Position

The Product Marketing Engineering team at NI/Emerson Test & Measurement bridges the gap between R&D and customers, evangelizing the technical benefits of NI hardware and software products to technical audiences. This role involves creating impactful content such as videos, white papers, presentations, and product demonstrations to effectively position products and drive demand for NI’s technology. The Product Marketing Engineer will collaborate with product management, R&D, and sales to understand customer needs and craft compelling content that highlights how NI's technology solves real-world challenges.

Requirements

Bachelor’s Degree in Electrical, and/or Computer Engineering or equivalent.
Basic understanding of data acquisition and instrumentation use-cases, including oscilloscopes, digital multimeters, and waveform generators.
A passion for communicating complex technical concepts in a clear, engaging way.
Only U.S. Persons (U.S. citizens, lawful permanent residents, or protected individuals as defined by 22 CFR §120) may be considered.
Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible.

Nice To Haves

Experience with LabVIEW and NI hardware is a plus, but not required.
Strong communication skills: Proficiency in technical writing, engaging/educational video content, and presenting to diverse audiences.
Project leadership: A proven ability to drive tasks and projects to successful completion.
Collaboration: The ability to effectively interact with both technical and non-technical stakeholders.
Problem-solving: Skill in diagnosing technical issues and offering creative, practical solutions.
Adaptability and self-motivation: A desire to learn quickly, thrive in ambiguity, and take initiative.

Responsibilities

Create videos, white papers, presentations, product demonstrations, and other web collateral to position and generate demand for NI’s products and technology.
Collaborate with product management, technical & partner marketing, and sales to develop product positioning and articulate key messaging.
Collaborate with technical and corporate marketing as a product expert to support NI’s go-to-market campaigns and bring new products and features to market.
Manage new product releases and coordinate with cross-functional teams for successful rollouts.
Develop strong understanding of the target buyer persona(s) including their needs, challenges, and decision drivers.
Support pre-sales activities as an NI product expert.
Support product centric sales training activities across direct and indirect channels.
Gather and analyze customer feedback to improve product messaging and positioning.
Monitor product and campaign performance metrics to assess marketing effectiveness.
Represent the company at industry events, trade shows, and conferences.