Product Marketing Engineer

Emerson•Austin, TX

50d

About The Position

At NI/Emerson Test & Measurement, the Product Marketing Engineering team bridges the gap between cutting-edge R&D and customers. The mission is to evangelize the technical benefits of NI hardware and software products to technical audiences, including customers, sales teams, and internal stakeholders. This role involves creating impactful content such as videos, white papers, presentations, product demonstrations, and web resources to position products effectively and drive demand for NI’s technology. As a Product Marketing Engineer, you will play a vital role in shaping how the value of NI hardware and software products is communicated. You will collaborate with product management, R&D, and sales to understand customer pain points and craft compelling content that demonstrates how NI's technology solves real-world challenges.

Requirements

Bachelor’s Degree in Electrical, and/or Computer Engineering or equivalent.
Basic understanding of data acquisition and instrumentation use-cases, including oscilloscopes, digital multimeters, and waveform generators.
A passion for communicating complex technical concepts in a clear, engaging way.
Only U.S. Persons (U.S. citizens, lawful permanent residents, or protected individuals as defined by 22 CFR §120) may be considered.

Nice To Haves

Experience with LabVIEW and NI hardware is a plus, but not required.
Strong communication skills: Proficiency in technical writing, engaging/educational video content, and presenting to diverse audiences.
Project leadership: A proven ability to drive tasks and projects to successful completion.
Collaboration: The ability to effectively interact with both technical and non-technical stakeholders.
Problem-solving: Skill in diagnosing technical issues and offering creative, practical solutions.
Adaptability and self-motivation: A desire to learn quickly, thrive in ambiguity, and take initiative.

Responsibilities

Create videos, white papers, presentations, product demonstrations, and other web collateral to position and generate demand for NI’s products and technology.
Collaborate with product management, technical & partner marketing, and sales to develop product positioning and articulate key messaging.
Collaborate with technical and corporate marketing as a product expert to support NI’s go-to-market campaigns and bring new products and features to market.
Manage new product releases and coordinate with cross-functional teams for successful rollouts.
Develop strong understanding of the target buyer persona(s) including their needs, challenges, and decision drivers.
Support pre-sales activities as an NI product expert.
Support product centric sales training activities across direct and indirect channels.
Gather and analyze customer feedback to improve product messaging and positioning.
Monitor product and campaign performance metrics to assess marketing effectiveness.
Represent the company at industry events, trade shows, and conferences.