Product Marketing Engineer NCG

Texas Instruments•Dallas, TX

About The Position

Dive right in as a product marketing engineer and use your technical knowledge to identify and generate product roadmaps, influence product definition and define the overall marketing strategy. At Texas Instruments (TI), our customers are at the core of everything we do, and our Product Marketing Engineers are key participants in this engagement. In this role, you will use your technical background to identify ways to grow, attract and engage customers with broad and targeted promotions. You will develop an in-depth knowledge of analog and digital markets, applications, and customers while promoting TI's wide product portfolio. You will work with the sales force and internal TI teams to increase design wins and net revenue for your assigned products.

Requirements

Technical knowledge to identify and generate product roadmaps
Influence product definition
Define overall marketing strategy
Technical background to identify ways to grow, attract and engage customers with broad and targeted promotions
Develop in-depth knowledge of analog and digital markets, applications, and customers
Promote TI's wide product portfolio
Work with sales force and internal TI teams to increase design wins and net revenue for assigned products

Responsibilities

Conduct market studies for the products you are supporting
Provide product training for the sales channels
Analyze revenue associated with key parts within your products groups
Provide forecast information by product family
Conduct analysis of the web presence for your products to enable customers better interface with TI
Participate in new product launch activities and ensuring customers and the worldwide sales force are aware of new product introductions for the products assigned
Work closely with development and business teams to evaluate product development strategies and market development needs
Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
Review competitive landscape and building strategies to address gaps
Interface with customers and TI field sales/applications to support DINs
Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch, etc.