Product Marketing, Editorial Solutions Director

The New York Times•New York, NY

3d•$170,000 - $185,000•Hybrid

About The Position

The New York Times Advertising is hiring for a Product Marketing, Editorial Solutions Director. As a member of the Product Marketing, Editorial Solutions team, you will be a link between the Product Marketing team and cross functional partners across the Advertising organization. The Product Marketing, Editorial Solutions team develops newsroom-driven advertising experiences that align brand and marketer needs with the editorial strategy of The New York Times. Partnering with colleagues across Sales, Revenue Operations, Product, Audience Insights, Ad Operations, and the newsroom, the team ensures agreement. The team ensures that our editorial sponsorships and alignment products are clear and drive value for both advertisers and readers.

Requirements

7+ years of experience in ad product, editorial, integrated marketing, publishing or a related field.
5+ years of experience managing teams at different levels and leading workstreams.
Experience working in or with the advertising industry, with exposure to digital media, sponsorships or content-led programs.
Experience prioritizing and managing multiple projects.

Nice To Haves

Experience working in the Publication Industry or Advertising Platform
Deep curiosity about the evolving advertising landscape, including new formats, measurement, and the intersection of advertising and editorial

Responsibilities

Define the requirements of new editorial sponsorship opportunities across our portfolio, ranging from initial pricing and packaging to positioning.
Collaborate with marketing counterparts on go-to-market strategy and sales enablement materials.
Lead the scoping phase for new projects, including market sizing, monetization potential, tech and resource considerations, and overall feasibility across platforms and surfaces.
Identify executable, unique products and services that use our journalism, franchise moments and portfolio brands to increase scalable sponsorship revenue.
Develop scoping frameworks and repeatable processes that support efficient, scalable development of sponsorship opportunities across tentpole moments and franchise initiatives.
Stay current on the external advertising landscape — our competitive set, category trends and latest digital capabilities — with a focus on sponsorship and alignment products.
Deliver ongoing strategic expertise and market insight to inform future offerings, product positioning and roadmap priorities for editorially aligned products.
Be a primary decision-maker during the pre-sale RFP cycle, making informed calls that impact bandwidth, ROI, roadmap, investment levels and risk while balancing advertiser goals and editorial standards.
Socialize products and sponsorship opportunities and provide training, guidance and guides for Sales, Planning, Strategy and other go-to-market teams.
Partner with revenue-focused team members (including Yield, Ad Operations and Finance) to create margin-positive packages, monitor business health and support revenue reporting and performance tracking for sponsorship products.
Develop clearly defined, market-ready editorial sponsorship and alignment products, including pricing, packaging, positioning and go-to-market materials for sales enablement.
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.