Product Marketing Director

Garner Health•New York City, NY

12d•Hybrid

About The Position

Garner is on a mission to transform the U.S. healthcare system by partnering with employers to redesign how healthcare works. We apply proprietary clinical metrics and patient data to identify the best-performing doctors and use incentives to steer members to high-quality care, resulting in better health outcomes and lower costs. We are seeking an exceptional Director of Product Marketing to lead go-to-market strategy and execution across Garner's product portfolio and priority customer segments. Reporting to the VP of Product Marketing, this role will own the strategy, messaging, and launch execution for a book of product lines, while also helping to set the operating model and standards for the broader product marketing function. The Director will drive the narrative around Garner's differentiated approach to healthcare economics, translating complex data and clinical insights into compelling value propositions for benefits leaders and health systems. This role serves as a senior strategic partner to Sales, Product, and executive leadership, mentors other product marketers, and has a direct, measurable impact on revenue generation and market positioning.

Requirements

8+ years in B2B product marketing, including 3+ years leading product marketing strategy at scale.
A track record of launching products and leading strategic repositioning initiatives at companies with high-caliber customers (Fortune 500, sophisticated tech buyers, etc.).
Exceptional analytical skills — comfortable building and interpreting financial models, conducting cohort analysis, and using data to drive marketing decisions and validate assumptions.
Deep comfort with ambiguity and a bias toward action; thrive in fast-growing environments where you must move quickly while maintaining intellectual rigor.
Excellent communication skills with the ability to translate complex technical and business concepts into clear, compelling narratives for diverse audiences (executives, clinicians, benefit managers).
A demonstrated ability to lead and partner across functions — influence without authority, synthesize diverse perspectives, and build credibility with Sales, Product, and Executive teams.
Intellectual curiosity and genuine interest in healthcare economics, benefits design, and/or data-driven decision making; ask the right questions and never accept surface-level explanations.
A desire to be part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback.

Responsibilities

Own end-to-end go-to-market strategy across a portfolio of product lines, including market segmentation, value prop development, competitive positioning, and messaging architecture.
Translate complex healthcare economics and data insights into narratives that drive customer acquisition and expansion.
Lead major product launches and feature releases, owning a repeatable launch process and working cross-functionally with Product, Sales, and Customer Success to ensure market readiness, sales enablement, and customer adoption.
Set the standard for data-driven marketing plans with clear KPIs (pipeline generation, win rates, deal velocity, positioning lift) and run regular business reviews to measure impact and drive iteration.
Partner with RevOps and Sales leadership to analyze revenue processes, develop segment-specific go-to-market approaches and competitive playbooks, and equip external-facing teams with tools that directly improve close rates and deal velocity.
Mentor and develop product marketers, raising the bar on craft, and help shape the structure, priorities, and operating rhythm of a growing product marketing team.
Build and maintain a deep understanding of the healthcare benefits and provider landscape, including buyer personas, economic drivers, regulatory landscape, and key decision-making criteria.
Collaborate with Product leadership to inform product strategy, roadmap prioritization, and feature differentiation based on market insights, customer needs, and competitive gaps.
Own thought leadership and content strategy, working with internal and external resources to establish Garner as the authoritative voice on healthcare economics and benefits optimization.