Product Marketing Director, Novus

Pendo • San Francisco, NY

15d

About The Position

Novus is Pendo's answer to the problem of not knowing what's happening in software after it ships, especially with the rise of AI coding agents. As the Product Marketing Director for Novus, you will be the marketing lead and GTM owner for a new product in a new category, targeting product engineers and application owners who build and ship AI-native software. This role involves owning everything from narrative and positioning to demand generation, community activation, and launch execution. It requires someone energized by ambiguity, fluent in developer and builder culture, and capable of translating a novel product into a compelling story and a high-performing marketing engine.

Requirements

• 7+ years of marketing experience, with at least 2-3 years owning GTM for a technical product or developer-facing platform at the IC level.
• You've built software, or worked closely enough alongside engineers that you understand the codebase, the PR, and the deploy cycle.
• You're AI-native in how you work: Claude, ChatGPT, or similar tools are your first stop, not an afterthought. You use AI to move faster, generate and pressure-test ideas.
• Strong content and storytelling instincts — you can write a crisp narrative, build a compelling launch moment, and translate technical depth into plain language without oversimplifying.
• Hands-on experience building community and developer awareness — you understand how builders discover tools, what earns trust in communities like Hacker News or GitHub, and what feels authentic versus tone-deaf.

Nice To Haves

• Hands-on experience with PLG go-to-market motions: self-serve acquisition, freemium conversion, and community-led distribution.
• Familiarity with product analytics, instrumentation, or observability tools.
• Experience marketing to or within developer communities: open source, dev tools, AI coding tools, or similar.

Responsibilities

• Develop and maintain messaging, positioning, and talk tracks that keep product, sales, marketing, and leadership aligned as Novus evolves.
• Own the end-to-end GTM plan: audience targeting, channel strategy, campaign execution, launch moments, and success metrics.
• Own top-of-funnel acquisition for Novus — defining the channel mix, running campaigns, and driving early access signups and free-to-paid conversion.
• Build the community presence from the ground up: developer forums, social channels, influencer relationships, and event-driven activation.
• Own the PLG motion — designing self-serve onboarding, activation flows, and freemium-to-paid conversion strategy in close collaboration with product and growth.
• Help define how Novus and Pendo work together — positioning the relationship clearly for customers scaling from fast-moving startups into more complex product organizations.
• Build sales and partner enablement materials that help the team have credible conversations with product engineers, a meaningfully different buyer than Pendo's traditional PM audience.
• Define and own the metrics that connect Novus marketing activity to pipeline and early commercial outcomes — free-to-paid conversion, activation rates, and marketing-sourced ARR contribution.

Benefits

• best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.
• gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future.
• culture is passionate, dynamic, and fun.
• equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success.
• welcome all people of different backgrounds, experiences, abilities and perspectives.
• committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities.
• All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.
• salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed