Product Marketing Director - Zelle

Early Warning® • New York, NY

7d • $186,000 - $232,000 • Hybrid

About The Position

Responsible for expanding Zelle beyond person to person money movement into everyday payments, with an emphasis on small and mid-sized businesses and broader merchant acceptance. This role will define and drive the go to market strategy that enables financial institutions and partners to bring Zelle to business use cases. This includes building the segmentation, value proposition, and activation strategy required to scale adoption. This role will collaborate across product, legal, sales, and marketing teams to position our current and future solutions, and create marketing content and sales enablement programs.

Requirements

• Bachelor’s degree in marketing, communications or related field
• Minimum of 15 years of progressive experience in product marketing, growth, or go to market roles within fintech, payments or merchant focused platforms
• Experience launching new products or expanding into new market segments with clear, structured go to market approaches
• Proven track record of crafting compelling positioning, messaging, and content to support marketing, product, and sales teams
• Breadth of skills with ability to move between strategic planning and ideation, as well as hands-on execution
• Track record of driving measurable outcomes such as customer acquisition, activation, and usage growth
• Ability to operate effectively in fast moving and ambiguous environments
• Proven leadership and ability to influence others
• Background and drug screen

Nice To Haves

• Familiarity with financial institution distribution models and operational constraints
• Experience working with platform partners such as POS systems, SaaS providers, or marketplaces
• Understanding of regulatory and compliance considerations in payments
• Experience building partner facing enablement programs and toolkits

Responsibilities

• Own the go to market strategy for expanding Zelle into corporate biller and omni-channel merchant use cases, including acquisition, activation, and ongoing engagement
• Define priority segments, verticals, and partner pathways to scale adoption through financial institutions and platform partners
• Build and operationalize repeatable go to market frameworks including positioning, packaging, launch readiness, and post launch optimization
• Develop clear and differentiated messaging that translates Zelle’s value for business payments into simple, compelling narratives for SMBs, corporate billers, omni-channel merchants and partners
• Partner with Product and Partnerships to ensure roadmap priorities align with market demand and unlock scalable adoption opportunities
• Lead end to end launch execution, including partner toolkits, sales enablement, and activation programs tied to measurable outcomes
• Establish and track KPIs across merchant acquisition, activation, transaction volume, and retention, driving accountability across cross functional teams
• Create a continuous cycle of testing, measurement, and optimization to improve go to market effectiveness over time
• Act as the central connector across Product, Marketing, Sales, and external partners to align on priorities, timelines, and success metrics
• Enable financial institutions with scalable marketing frameworks and tools to drive adoption
• Partner with Risk, Compliance, and Communications to ensure messaging is accurate, compliant, and reinforces trust in business use cases
• Inform resource allocation by identifying the highest impact growth levers and aligning investment to performance outcomes
• Supports the company’s commitment to protect the integrity and confidentiality of systems and data

Benefits

• Competitive medical (PPO/HDHP), dental, and vision plans
• Company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses
• 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility for the 401(k) Retirement Plan
• Flexible Time Off for Exempt (salaried) employees
• Generous PTO for Non-Exempt (hourly) employees
• 11 paid company holidays
• A paid volunteer day
• 12 weeks of Paid Parental Leave
• Maven Family Planning support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work

What This Job Offers

• Job Type: Full-time
• Career Level: Executive