Product Marketing Director, Velocity (REMOTE WEST COAST)
About The Position
We are seeking a Director of Velocity Product Marketing to lead the go-to-market strategy for Veeam's SMB and Mid-Market business. This leader will define the positioning, messaging, and GTM strategy that accelerates pipeline, customer adoption, and revenue across high-volume customer segments. Working cross-functionally with Product, Sales, Demand Generation, Channel, Customer Marketing, and Regional teams, the Director will translate product innovation into scalable GTM programs that help customers quickly understand why Veeam, why now, and why our solutions are the right choice.
Requirements
- 10+ years of B2B product marketing, GTM strategy, or solutions marketing experience, including several years leading product marketing teams.
- Proven experience developing GTM strategy for SMB, Commercial, or Mid-Market technology businesses.
- Strong expertise in positioning, messaging, launches, competitive strategy, and sales enablement.
- Demonstrated success partnering with Product Management, Sales, Demand Generation, Channel, and Executive Leadership.
- Strong executive communication, strategic thinking, and analytical skills with the ability to connect marketing strategy to business outcomes.
- Experience in data protection, cybersecurity, cloud infrastructure, SaaS, or enterprise software is strongly preferred.
Responsibilities
- Own the product marketing strategy for SMB and Mid-Market segments, including segmentation, personas, positioning, messaging, competitive strategy, and GTM priorities.
- Define compelling, differentiated narratives that resonate with velocity buyers while aligning to Veeam's overall platform strategy.
- Lead integrated GTM launches and campaigns in partnership with Product, Sales, Demand Generation, Channel, and Regional Marketing teams.
- Develop scalable messaging, sales plays, enablement, and partner content that drives consistency across global routes to market.
- Identify market opportunities through customer insights, competitive intelligence, win/loss analysis, and market trends to influence product and GTM strategy.
- Partner with revenue teams to optimize pipeline creation, conversion, customer expansion, and competitive win rates.
- Establish best practices, measurement, and operational rigor to continuously improve GTM effectiveness across Velocity segments.
Benefits
- Unlimited paid time off
- 12 paid holidays including 4 global VeeaMe Days for self-care
- 24 paid volunteer hours annually through Veeam Cares
- Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
- Medical, dental, and vision coverage starting on your first day
- Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
- 401(k) retirement plan with company matching contributions
- Fertility, adoption, and surrogacy support through Maven
- AirVet: 24/7 virtual veterinary care at no cost
- Legal services, identity protection, and supplemental health insurance options
- Tax-advantaged spending accounts for healthcare, dependent care, and commuting
- Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
