Product Marketing Director, VCSP
About The Position
Veeam, the global leader in data resilience, is seeking an accomplished product marketing leader to own the go-to-market strategy for our Veeam Cloud & Service Provider (VCSP) route to market. This role is responsible for driving VCSP growth and retention by shaping portfolio-level positioning, partner value messaging, and field execution across a broad set of Veeam offerings delivered through service providers. Unlike a single-product PMM role, the VCSP Product Marketing leader will orchestrate an integrated narrative and content framework that enables partners to build profitable services using the Veeam portfolio. The portfolio includes (but not limited to) Veeam Data Platform, Veeam Data Cloud for Microsoft 365, Veeam Data Cloud Vault, Veeam for Kasten and future Resilience workloads as well as Data and AI trust capabilities and offerings for DSPM, Data Classification, privacy, compliance, governance and security. The successful candidate will bring deep familiarity with the VCSP/MSP ecosystem, strong executive presence, and a track record of translating data and partner insights into clear recommendations and measurable business outcomes for this unique route to market. This is a Director-level individual contributor role with high visibility and significant cross-functional leadership expectations. The position reports to the VP of Product Marketing and partners closely with Product Management, Partner Marketing, Partner Business Management, and VCSP Sales. Location in the US can be remote or in-office depending on geography and business needs.
Requirements
- Bachelor's degree in business, marketing, technology, or a related field (MBA or equivalent advanced degree is a plus); willingness to travel for partner meetings, internal planning, and key industry events as required.
- 10+ years of experience in product marketing, partner marketing, product management, or go-to-market roles within B2B software and/or cloud services, including meaningful, tenured experience in the VCSP/MSP ecosystem (cloud and service providers, managed services, channel-led GTM) with demonstrated understanding of partner business models, unit economics, and retention drivers.
- Proven ability to create compelling portfolio-level messaging for multi-product solutions and tailor narratives for both partner audiences and end-customer buying groups (technical through executive).
- Strong executive presence with experience influencing senior stakeholders through structured, data-driven narratives; comfortable leading QBR discussions and recommending decisions.
- Track record of diagnosing business problems, building an evidence-based point of view, and driving cross-functional execution to measurable outcomes, including hands-on content and enablement expertise (frameworks, plays, competitive positioning, sales/partner enablement) and comfort operating as an individual contributor.
- Experience collaborating across Product Management, Sales, Partner/Channel organizations, and Marketing teams in a global, matrixed environment, driving outcomes through influence rather than authority and operating comfortably in ambiguity.
- Familiarity with data resilience, backup and recovery, ransomware recovery, M365 data protection, cloud storage/immutability, and/or Kubernetes/data protection for modern applications is strongly preferred; analytical mindset with ability to define metrics, interpret performance signals, and communicate clear implications and actions
Nice To Haves
- MBA or equivalent advanced degree is a plus
- Familiarity with data resilience, backup and recovery, ransomware recovery, M365 data protection, cloud storage/immutability, and/or Kubernetes/data protection for modern applications is strongly preferred
Responsibilities
- Represent Product Marketing in executive forums and leadership readouts; lead VCSP-focused QBR topics, articulate priorities, risks, and decisions needed, and drive ongoing accountability through repeatable operating rhythms and artifacts (quarterly plans, QBR narratives, stakeholder briefs).
- Diagnose growth and retention challenges across the VCSP route to market, identify root causes using quantitative and qualitative inputs, and develop a prioritized, outcome-based plan in partnership with Sales, PBM, Partner Marketing, and Product Management.
- Build and maintain VCSP-specific positioning that translates product capabilities into partner and end-customer value (profitability, differentiation, operational efficiency, and resilience outcomes); establish a scalable content and narrative framework that ingests inputs from product PMMs and product teams and repackages them into partner-ready messaging, plays, and solution stories for partner marketing and field consumption.
- Collaborate with partner marketing to create integrated VCSP solution plays and campaigns (e.g., backup as a service, M365 data protection services, ransomware recovery outcomes, vault/immutable storage, Kubernetes resilience), including value props, target segments, packaging guidance, and proof points.
- Serve as the central orchestrator across Product Management, Partner Marketing, Partner Business Management, and VCSP Sales to ensure plans are resourced, executed, and measured; operate effectively through influence in a matrixed environment, with a primary focus on aligning Product Management around prioritizing VCSP functionality in the roadmap.
- Deliver VCSP-ready enablement (pitch frameworks, talk tracks, battlecards, partner solution briefs, FAQs, and training assets) to improve partner acquisition, activation, and expansion.
- Partner with Partner Marketing to capture insights from VCSPs/MSPs, distributors/aggregators, the field, and customer outcomes, translating feedback into actionable recommendations for roadmap, packaging, programs, and messaging; define success metrics (pipeline, attach/upsell, retention, partner activation, service adoption), monitor performance and report to leadership with clear corrective actions; align packaging, licensing, and pricing with migration plays; and maintain awareness of competitive and ecosystem dynamics affecting VCSP partner economics and demand.
Benefits
- Unlimited paid time off
- 12 paid holidays including 4 global VeeaMe Days for self-care
- 24 paid volunteer hours annually through Veeam Cares
- Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
- Medical, dental, and vision coverage starting on your first day
- Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
- 401(k) retirement plan with company matching contributions
- Fertility, adoption, and surrogacy support through Maven
- AirVet: 24/7 virtual veterinary care at no cost
- Legal services, identity protection, and supplemental health insurance options
- Tax-advantaged spending accounts for healthcare, dependent care, and commuting
- Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
