Product Marketing Director, Health Care & Benefits Administration) - RPA

Gallagher•San Diego, CA

About The Position

At Gallagher, we help clients face risk with confidence because we believe that when businesses are protected, they’re free to grow, lead, and innovate. You’ll be backed by our digital ecosystem: a client-centric suite of consulting tools making it easier for you to meet your clients where they want to be met. Advanced data and analytics providing a comprehensive overview of the risk landscape is at your fingertips. Here, you’re not just improving clients' risk profiles, you’re building trust. You’ll find a culture grounded in teamwork, guided by integrity, and fueled by a shared commitment to do the right thing. We value curiosity, celebrate new ideas, and empower you to take ownership of your career while making a meaningful impact for the businesses we serve. If you’re ready to bring your unique perspective to a place where your work truly matters; think of Gallagher. RPA San Diego operates as a third-party administration (TPA), consulting, and strategic management branch for collectively bargained benefit plans, pooled purchasing arrangements, and trusts. Our mission is to deliver high-quality, affordable, and accessible health care to our members. The Director of Product Marketing is a people‑leading, player‑coach role responsible for guiding and executing product marketing for assigned client health care and benefits administration products/offerings. This role backfills an existing Director position and is designed for a leader who can translate strategy into execution while actively contributing alongside the team. This role manages a cross‑disciplinary marketing pod, including a Digital Marketing & Communications Specialist and a Copywriter, and is accountable for ensuring that product messaging, campaigns, and content are clear, accurate, compliant, and aligned to our clients’ mission and brand. A critical component of this role is internal education and alignment. The Director of Product Marketing ensures that cross‑functional teams clearly understand product positioning, value propositions, and intended use cases. Through structured education, documentation, and ongoing reinforcement, this role helps teams communicate consistently and confidently about benefits and offerings. The Director of Product Marketing focuses on translating complex health care and benefits concepts into compelling, human‑centered messaging that supports informed decision‑making by employers, districts, unions, and members. This role operates within a defined scope of responsibility, collaborating with senior marketing leadership on strategy while owning execution, launches, enablement, and performance optimization for assigned products and initiatives.

Requirements

6–8 years of product marketing experience, with direct experience in health care or benefits administration required
Prior people leadership experience, including managing digital marketers and/or writers
Demonstrated success guiding product marketing execution through digital and content teams
Experience collaborating cross‑functionally with Product, Business Development, Client and Member Services, and Marketing teams
Strong written and verbal communication skills; comfortable presenting to internal stakeholders
Analytical mindset with the ability to evaluate and improve marketing performance
Microsoft Office and project management tools (e.g., Project, Basecamp)
CRM and collaboration platforms such as Salesforce and Microsoft Teams
Marketing automation and analytics tools (e.g., Marketo, Pardot, Google Analytics)
Fluency in health care and benefits administration environments
Ability to lead cross‑disciplinary teams with clarity and empathy
Strong attention to detail and commitment to accuracy and compliance
Collaborative mindset with the ability to influence without authority
Comfort balancing hands‑on execution with leadership responsibilities

Nice To Haves

Excellent organizational skills, with the ability to work under pressure and solve problems.
Strong critical thinking and problem-solving skills, with the ability to build strong business partner relationships.
A strong understanding of how to assess campaign performance to make data informed decisions and recommendations.

Responsibilities

Strengthen product marketing execution across our client health care and benefits offerings
Ensure consistent, compliant, and audience‑appropriate positioning and messaging
Improve internal understanding and adoption of product positioning across teams
Guide digital marketing and content execution in support of product strategy
Develop and coach a high‑performing, cross‑functional marketing team
Improve marketing effectiveness through insight, measurement, and iteration
Execute product positioning and messaging for assigned health care and benefits administration offerings
Translate complex health care, benefits, and regulatory concepts into clear, human‑centered value propositions
Lead strategic development & execution of go‑to‑market plans for products, enhancements, and initiatives
Coordinate product launches across digital, content, and external touchpoints
Ensure consistency, clarity, and compliance across all product‑related messaging and storytelling
Ensure cross‑functional teams clearly understand product positioning, value propositions, and intended use cases
Develop and deliver practical internal education, including positioning summaries, frameworks, and reference materials
Lead internal walkthroughs and refreshers as products evolve or new initiatives launch
Reinforce consistent product messaging with Sales, Client Services, Product, and Marketing teams
Identify and address gaps or inconsistencies in how products are described internally
Lead and develop a small cross‑disciplinary team currently consisting of a Digital Marketing & Communications Specialist and a Copywriter
Act as a player–coach, contributing directly to messaging, launch execution, and campaign development
Guide digital marketing execution to ensure effective deployment across owned, earned, and internal channels
Collaborate cross‑functionally to support aligned execution and decision‑making
Track and assess marketing performance, using data and feedback to improve effectiveness and ROI
Other duties as assigned

Benefits

Competitive and comprehensive compensation package
Medical/dental/vision plans, which start from day one!
Life and accident insurance
401(K) and Roth options
Tax-advantaged accounts (HSA, FSA)
Educational expense reimbursement
Paid parental leave
Digital mental health services (Talkspace)
Flexible work hours (availability varies by office and job function)
Training programs
Gallagher Thrive program – elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing
Charitable matching gift program