Product Marketing Director, Consumer

Moloco•San Francisco, CA

5d•Onsite

About The Position

Moloco is seeking a strategic and experienced Product Marketing Lead to drive its global product marketing strategy for consumer (non-gaming) companies. This role involves shaping the positioning, launch, and marketing of Moloco's solutions to consumer app advertisers worldwide. The Product Marketing Lead will develop compelling messaging, craft go-to-market strategies, enable sales teams, and collaborate cross-functionally to drive adoption and growth. This position requires a blend of strategic thinking and hands-on execution to help consumer apps maximize performance through Moloco’s advertising solutions.

Requirements

10+ years of experience in marketing or go-to-market roles.
At least 3 years in the mobile app performance marketing industry.
Proven ability to develop and execute global marketing strategies that drive customer acquisition, product adoption, and revenue growth.
Deep understanding of the app marketing ecosystem, including user acquisition, monetization strategies, and key industry trends.
Experience working cross-functionally with Product, Sales, and Go-to-Market teams to align messaging, strategy, and execution.
Exceptional storytelling skills, with the ability to translate complex technical concepts into compelling, digestible narratives tailored for consumer app advertisers.
Hands-on experience developing high-quality marketing content such as sales decks, webinars, case studies, and industry reports.
Ability to thrive in a high-growth, fast-moving company, demonstrating adaptability and a self-starter mentality.
Strong written and verbal communication skills, with the ability to influence and inspire diverse audiences.

Responsibilities

Develop a holistic marketing strategy to acquire new consumer (non-gaming) advertisers and drive growth from existing customers.
Align with cross-functional teams, including Marketing, Product, Go-to-Market, and Sales, to ensure coordinated execution of high-impact initiatives.
Balance global and regional approaches to ensure marketing programs resonate across diverse markets and drive measurable impact.
Conduct deep industry research to understand the evolving needs of consumer app companies.
Create data-backed, customer-centric messaging that clearly articulates Moloco’s unique value in helping consumer app businesses grow.
Roll out positioning across web properties, sales enablement, content, events, and other initiatives to ensure consistency and effectiveness.
Partner closely with Product to align the product roadmap with market needs and reinforce Moloco’s key differentiators.
Own the end-to-end development and execution of go-to-market initiatives to drive awareness, adoption, and growth.
Lead high-impact programs such as sales narratives, event keynotes, webinars, research reports, and customer success stories.
Collaborate with Product and Go-to-Market teams to effectively position and communicate new product features.
Drive adoption and engagement through compelling storytelling, education, and enablement programs.
Define clear success metrics for marketing initiatives, track performance, and optimize strategies based on insights.