Product Marketing Director, Alliances & Strategic Partnerships

Proofpoint•Sunnyvale, CA

1d•Hybrid

About The Position

Proofpoint is a global leader in human- and agent-centric cybersecurity, dedicated to protecting how people, data, and AI agents connect across various digital platforms including email, cloud, and collaboration tools. The company is trusted by a vast customer base, including over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations, to effectively stop threats, prevent data loss, and build resilience across their human and AI workflows. Proofpoint's mission is to safeguard the digital world and empower individuals to work securely and confidently. The company culture is guided by its BRAVE core values: Bold in innovation, Responsive to feedback and challenges, Accountable for results, Visionary in problem-solving, and Exceptional in execution. Proofpoint is seeking a Product Marketing Director for Alliances & Strategic Partnerships. This is a senior individual contributor role within the Product Marketing organization, reporting to the Sr. Director, Product Marketing. The successful candidate will be responsible for defining the strategy, activating, and driving the go-to-market (GTM) impact of Proofpoint's key technology and ecosystem partnerships. This involves translating strategic alliances, which span security platforms, cloud providers, and technology integrators, into differentiated messaging, collaborative GTM programs, and field-ready assets designed to accelerate Proofpoint’s growth. The role demands a leader who is equally adept at strategic planning and hands-on execution of deliverables, and it offers significant visibility with senior leadership.

Requirements

8–12+ years in B2B technology, with at least 4–5 years in product marketing, solutions marketing, or GTM strategy—ideally in the cybersecurity industry.
Direct cybersecurity ecosystem experience: prior roles at a security vendor or extensive work with security-focused partners (e.g., Microsoft, Palo Alto Networks, CrowdStrike, Okta, or ServiceNow).
Demonstrated track record managing technology alliances or ecosystem partnerships, including joint GTM programs, co‑sell motions, and integration launches.
Strong PMM craft: messaging frameworks, competitive positioning, narrative development, and the ability to translate complex integrations into clear, buyer-ready stories.
Experience building sales and enablement content—solution briefs, battle cards, decks, playbooks—that gets used in the field.
Proven ability to influence cross‑functional teams and executives without direct authority; skilled at navigating large, matrixed organizations.
Excellent communicator with comfort presenting to senior leaders and external partner executives.

Responsibilities

Own the messaging architecture for Proofpoint’s strategic alliances, ensuring each partnership ladders up to our core platform narrative and human-centric security story.
Translate partner integrations into clear, differentiated value propositions with defined customer use cases and competitive angles.
Work with Core Product Marketing to ensure alliance integrations are reflected accurately in product launches, campaigns, and core messaging.
Drive alliance launches end‑to‑end: messaging, packaging, enablement materials, and field readiness.
Build and deliver alliance enablement assets—solution briefs, sales decks, battle cards, partner talk tracks, and competitive guides.
Execute joint co‑marketing programs with strategic partners; coordinate timelines and deliverables across Product, Engineering, Sales, and Partners.
Track alliance performance metrics including pipeline influence and integration adoption; report results to leadership.
Partner with Sales to support active deals, joint customer conversations, and field competitive positioning.
Represent Proofpoint in partner working sessions, QBRs, and industry events.

Benefits

Competitive compensation
Comprehensive benefits
Career success on your terms
Flexible work environment
Annual wellness and community outreach days
Always on recognition for your contributions
Global collaboration and networking opportunities
Flexible time off
Comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year
Three-week Work from Anywhere option