Product Marketing Coordinator
Eva NYC•New York, NY
•Hybrid
About The Position
As the Product Marketing Coordinator at Eva NYC, you'll help bring new products to life - from early consumer insights and concept development through launch and in-market optimization. Reporting to the Senior Manager of Product Marketing, you'll partner cross-functionally with Product Development, Brand Marketing, Creative, Consumer Engagement, Sales, Regulatory, and Operations to shape product strategy, execute innovation initiatives, and ensure successful product launches.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
- 1-2 years of full-time or relevant internship experience in product marketing, brand marketing, or product development (beauty/CPG experience preferred)
- Passionate about beauty and naturally curious about beauty trends, consumer behavior, and product innovation
- Thrives in a fast-paced environment and can effectively manage multiple priorities
- Collaborative and comfortable working cross-functionally with a variety of teams and stakeholders
- Highly organized with exceptional attention to detail and project management skills
- Strong analytical skills with the ability to interpret consumer research and market data
- Excellent written and verbal communication skills
- Proficient in Microsoft Excel & PowerPoint
Nice To Haves
- beauty/CPG experience preferred
Responsibilities
- Manage product artwork copy creation and routing process; creating SKU copy docs and ensuring all copy is accurate, on-brand, and aligned with Regulatory and Product Development
- Design and execute consumer insights surveys to inform product positioning, messaging, claims, and concept development
- Support clinical and consumer testing by working with Senior Manager to help draft target claims and consumer perception questionnaires that reflect approved product positioning and testing priorities
- Conduct competitive analyses across haircare categories and format types, evaluating claims, fill sizes, pricing, and overall positioning to support new concept development & in-line optimization
- Support innovation and reformulation projects by developing cross-functional briefs that organize and document approved strategy and product positioning recommendations
- Contribute to product concept brainstorming, bringing forward insights from trends, competitive research, ingredient innovation, and consumer behavior to help shape early-stage product direction
- Evaluate benchmark products and formula submissions, testing and providing thoughtful feedback through the development process
- Serve as product knowledge resource for cross-functional teams, providing guidance on claims, ingredients, product benefits, usage, and positioning
- Conduct regular market research & identify emerging trends across ingredients, formats, benefits, and consumer behaviors; utilizing databases including Mintel, WGSN, and Spate and compiling insights
- Pull & interpret sales and consumer data (Nielsen, YipitData) to identify category trends, assortment opportunities, and innovation whitespace
- Perform ongoing competitive audits, monitoring new product launches, messaging, and retailer assortment trends to help identify whitespace and guide strategic decision-making
- Manage key product marketing resources, regularly maintaining to ensure all details and key messaging remain accurate and up to date
- Maintain Box product artwork library, uploading final product artwork and organizing multiple versions and sizes across portfolio
- Support cross-functional meetings, presentations, and product marketing deliverables to keep projects moving efficiently
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
