Product Marketing Business Partner

FinThrive

10d

About The Position

The Product Marketing Business Partner supports the execution of go-to-market initiatives across a defined set of solutions. This role works closely with growth marketing, product management, commercial operations, and sales to deliver high-quality messaging, sales and marketing assets, and campaign support. You’ll play a key role in bringing products to market while building foundational expertise in customer needs, positioning, and healthcare revenue cycle solutions. Success in this role requires strong project management, the ability to prioritize across competing initiatives, and a proactive mindset to keep workstreams moving forward.

Requirements

• 3+ years of experience in marketing, communications, or a related field
• Strong written and verbal communication skills
• Ability to collaborate across teams and take direction in a fast-paced environment
• Highly organized, strong attention to detail and ability to manage multiple priorities
• Analytical mindset with interest in understanding market trends and performance
• Proficiency in tools such as PowerPoint, Word, and Excel

Nice To Haves

• Exposure to product marketing, content marketing, or campaign execution
• Experience in healthcare, SaaS, or related industries
• Basic understanding of how marketing supports pipeline and revenue growth

Responsibilities

• Help develop and refine messaging frameworks and value propositions
• Partner with Product Management to translate product capabilities into customer value
• Learn buyer personas, industry trends, and revenue cycle workflows to inform messaging and content
• Build sales tools and external-facing collateral (sales sheets, presentations, case studies, etc.) in collaboration with Product Management and the Creative team
• Support development and maintenance of competitive insights and battlecards
• Support campaign launches by contributing content, messaging, and coordination with growth marketing
• Support sales training by contributing content, messaging, and coordination with sales enablement
• Execute launch activities for new products, features, and enhancements
• Translate customer outcomes and proof points into compelling, credible content that strengthens positioning and differentiation
• Monitor market trends, competitor activity, and customer feedback to inform positioning

Benefits

• Award-winning Culture of Customer-centricity and Reliability
• Agile and committed culture
• Commitment to continually enhancing the colleague experience by actively seeking new perks and benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed