Partner Marketing

Parallel Web Systems•Bay Area, CA

1d•$150,000 - $250,000•Onsite

About The Position

You will own partner marketing at Parallel, the first hire dedicated to this motion. You'll build and run co-marketing programs across our partner ecosystem and direct customers: joint content, launches, events, and customer stories that turn partnerships and integrations into real demand. You'll decide which moments are worth marketing weight, negotiate co-branding and messaging with partner marketing teams, and make sure every program reaches the people who choose and buy web infrastructure, from AI engineers to enterprise technical leaders. You'll work cross-functionally: with sales to hit the narratives that move deals, with DevRel to show rather than tell through demos and cookbooks, and with partnerships on which integrations deserve a launch moment.

Requirements

Experience running partner or co-marketing programs at a developer-tool, API, or infrastructure company.
Understanding of how technical audiences respond to joint announcements.
Experience working with partner marketing teams on co-branding and messaging.
Proven ability to turn an integration or customer win into a launch moment.
Ability to measure programs by the demand they create.
Comfort being the first person in a function and building the playbook.

Responsibilities

Build and run co-marketing programs across our partner ecosystem and direct customers.
Develop joint content, launches, events, and customer stories.
Decide which moments are worth marketing weight.
Negotiate co-branding and messaging with partner marketing teams.
Ensure every program reaches the target audience.
Work cross-functionally with sales, DevRel, and partnerships.