Product Marketing Business Analyst

FormFactor Inc.•Livermore, CA

1d•$84,800 - $111,300•Onsite

About The Position

FormFactor, Inc. is seeking a detail-oriented and analytical Product Marketing Business Analyst to support forecasting, reporting, and business insights for product and marketing operations. This role is ideal for candidates who possess strong technical skills in data analysis, forecasting, and business systems. You will play a critical role in analyzing demand trends, building data-driven forecasts, and supporting product marketing strategy through reporting and insights.

Requirements

Bachelor's degree and a minimum of 2 years of related experience; or an advanced degree without experience; or equivalent work experience.
Advanced-level proficiency in Microsoft Excel, including: Macros (VBA), Advanced formulas (INDEX/MATCH, XLOOKUP, etc.), Pivot tables and data visualization.
Working knowledge of Salesforce (reporting, data updates, dashboards).
Working knowledge of Oracle systems (reporting and data analysis).
Experience with market research, competitive analysis, or trend forecasting.
Experience with forecasting models or demand planning tools.
Analytical Thinking
Communication
Data Accuracy
Detail-Oriented
Identifying Trends
Insights Discovery
Multitasking
Prioritization
Proactive Thinking
Problem Solving
Working in a Fast-Paced Environment

Nice To Haves

Bachelor’s degree in Data Analytics, Business, Marketing or a related field, Master degree a major plus.
Familiarity with data visualization tools (e.g., Power BI, Tableau).
Basic SQL knowledge is a plus.

Responsibilities

Develop, maintain, and optimize complex Excel models, including macros, formulas, pivot tables, and advanced functions.
Analyze business data to identify trends, opportunities, and risks impacting product demand and marketing performance.
Create and maintain dashboards and reports to support decision-making across product marketing and out-bound marketing teams.
Conduct market analysis to evaluate industry trends, customer demand patterns, and competitive dynamics.
Identify, interpret, and communicate key trends, drivers, and insights impacting product performance and market opportunities.
Translate data findings into clear, actionable recommendations for product marketing and business stakeholders.
Manage and provide regular updates for demand forecasts for both existing products and new product designs.
Collaborate with cross-functional teams (sales, supply chain, marketing) to ensure forecast correctness and alignment.
Monitor actual performance against forecasts and recommend adjustments.
Maintain and report Goals and Key Results (GKR) tracking spreadsheets.
Ensure timely updates and provide insights into progress against key business objectives.
Support leadership with performance reporting and KPI tracking.
Utilize Salesforce to update and manage demand data, generate reports and dashboards, and support pipeline visibility and sales alignment.
Utilize Oracle systems to create reports and dashboards, extract and analyze operational and financial data, and support business intelligence initiatives.