Product Marketing Associate

Stride, Inc.•US - VA - Remote, VA

5d•$41,865 - $84,111

About The Position

As a Product Marketing Associate, you will be a member of the marketing team in a fast-paced, end-to-end corporate marketing department that continually tests new approaches to improve performance. Reporting to the Senior Director of Product Marketing, you will help execute campaigns that drive enrollment and improve retention across Stride's portfolio of programs while building a deep understanding of our customer audiences. You will partner closely with Marketing, School Operations, and other cross-functional teams. Our diverse team values your contributions, thrives on collaboration, and celebrates successes together. Your role is to help ensure prospective and existing customers are aware of, understand, and realize value from what we offer, supporting Stride's overall goals. As a Product Marketing Associate, you'll help bring new programs, products, and initiatives to market. Working alongside experienced Product Marketers, you'll translate customer insights into marketing campaigns that help families understand the value of our schools. You'll coordinate launches, develop marketing materials, analyze results, and continuously improve the customer experience through testing and learning. This is an ideal role for someone who is curious, organized, enjoys solving problems, and wants to build a career in product marketing.

Requirements

1–2 years of marketing experience
Equivalent combination of education and experience
Ability to manage multiple priorities on a daily basis, with support from manager as needed
Highly organized, detail-oriented, and consistently meets deadlines
Strong growth mindset with the ability to receive feedback and demonstrate continued growth
Ability to travel up to 10% of the time (e.g., school board meetings, video shoots, team-building events)
Ability to successfully complete a required background check

Nice To Haves

Strong analytical and problem-solving skills, with a willingness to develop strategic thinking over time
Solid presentation skills, including comfort using standard presentation and collaboration tools
Strong interpersonal skills with the ability to build effective working relationships across teams
Ability to work both independently and within a team-oriented environment
Strong written and verbal communication skills
Exposure to marketing metrics through work, coursework, or internships, with an eagerness to learn how to measure and optimize campaign performance
Commitment to high-quality work and ownership of individual deliverables
Product marketing, brand management, or related cross-functional experience
EdTech experience
Comfort using AI tools to support research, drafting, and analysis

Responsibilities

Support go-to-market launches from planning through execution
Develop campaign assets including messaging briefs, emails, landing pages, and sales enablement materials
Coordinate work across Creative, Demand Generation, School Operations, Enrollment, and Product
Analyze campaign performance and recommend improvements
Conduct competitive and customer research
Help document messaging and positioning
Use AI tools responsibly to accelerate research, drafting, and analysis
Become a trusted expert on assigned programs