Product Marketing Associate - Business Banking
About The Position
At Space Coast Credit Union (SCCU), our members are at the heart of everything we do. Since 1951, we’ve been committed to delivering financial services founded on integrity and a people-first philosophy. As a Associate of Product Marketing, you will be supporting the development and execution of marketing strategies for Business Banking Campaigns. This position requires a detail-oriented, analytical thinker with a passion for marketing, product positioning, and driving customer engagement. You will collaborate closely with cross-functional teams to ensure the successful launch, promotion, and growth of our products in the market. She/he operates under the direction of the Assistant Vice President of Product Marketing and focuses on all touchpoints with members and prospects.
Requirements
- Associate’s Degree required preferably in Marketing/Advertising/Media or equivalent experience.
- 1-4 years relevant experience in marketing/finance is required.
Responsibilities
- Assist in developing and executing comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for a smaller portfolio of products.
- Support market research, competitor analysis, and customer surveys to gather insights and inform product positioning.
- Support the development of product messaging, value propositions, and go-to-market plans for new and existing products.
- Assist in the creation of marketing collateral such as product brochures, presentations, case studies, and sales enablement materials.
- Coordinate with creative teams, agencies, and vendors to develop compelling marketing assets including digital assets, videos, infographics, and website content.
- Work closely with the Digital Marketing team to optimize online channels for product promotion, including email campaigns, social media, and website content.
- Monitor and analyze digital marketing performance metrics, providing insights for campaign optimization and improvement.
- Support the sales team with the development of product training materials, sales scripts, and product demonstration materials.
- Assist in organizing and participating in product training sessions for sales teams and external partners.
Benefits
- Medical, dental, and vision insurance
- Employee Assistance Program
- 401(k) match (5%)
- HSA match
- SCCU-paid insurance (short/long-term disability, life insurance)
- Tuition reimbursement after one year of service
- 20+ days of PTO
- Birthday PTO
- 11 federal holidays
- Lower rates on loans, credit cards, and no fee SCCU accounts!
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
Associate degree
