Product Marketing Associate - Imaging & Resection

Arthrex•Pelican Bay, FL

13d•Onsite

About The Position

Arthrex, Inc. is a global medical device company and a leader in new product development and medical education. Arthrex is actively searching for a Product Marketing Associate or an Associate Product Marketing Manager to lead, plan and execute downstream marketing for products in our Imaging & Resection portfolio. The successful candidate will build relationships with key customers and internal departments to develop creative marketing and promotional plans. The position is onsite based in Naples, FL – not remote. Join our talented team at a global medical device company focused on Helping Surgeons Treat Their Patients Better™.

Requirements

Bachelor’s degree required; preferably in business or marketing.
Master’s degree preferred.
Associate Product Marketing Manager requires 1 year of medical device sales and/or marketing and/or product management and/or engineering and/or clinical experience OR a Master’s degree is required.
Product Marketing Associate level requires a Bachelor's degree.
Orthopedic experience preferred.
Understanding of all functions involved in development, production, and marketing of product is preferred.
Skilled in working with different functions and effectively coordinates their activities to achieve desired results.
Excellent listening skills, including the ability to identify and isolate customers concerns or objections, in addition to excellent written and oral communication skills.
Excellent public speaking and presentation skills are required.
Proven success in developing and executing promotional campaigns for product launches.
Ability to develop strategic marketing plans.

Responsibilities

Work closely with Product Marketing and Product Management to develop and manage promotional planning and execution for products and brands at Arthrex
Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families
Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category
Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products
Annually present marketing plans to the leadership team and the Product Management team
Lead a monthly review of progress and updates for the Product Management team.
Meet regularly with MarComm to discuss priorities and timelines for Imaging & Resection product promotional assets and campaigns
Work with Sales Leadership to develop tools and resources to support their efforts on the product lines
Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives
Work with HCP consultants to develop promotional ideas, review materials, and support educational presentations to include key products and techniques
Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key products
Ability to work with cadavers in a lab setting.
Work closely with the Imaging & Resection project coordinator to effectively move assets through the review and approval process in the MRM system
Travel for training, meetings, and trade shows may be required up to 25%
In-office, Naples FL-based position; not remote.