Product Marketing Assistant Manager

Hisense USA • Alpharetta, GA

1d

About The Position

The Product Marketing Assistant Manager will support product positioning, messaging, and feature communication for assigned products and categories. This role involves translating information into clear U.S. market messaging, developing marketing materials, and conducting competitive research. The Assistant Manager will also assist with new product introduction planning and launch coordination, maintain product information, and prepare launch toolkits. Coordination with various internal teams such as Channel Marketing, E-commerce, Training, PR, and Sales is a key aspect of this role, as is monitoring product performance and supporting special projects.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3+ years of experience in product marketing, marketing, sales support, project coordination, or related functions.
• Strong organizational, communication, and project coordination skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).
• Basic understanding of marketing principles, retail channels, and consumer products.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Strong attention to detail and willingness to learn.
• Ability to travel occasionally as business needs require.

Nice To Haves

• Experience supporting product launches, marketing programs, or cross-functional projects is preferred.
• Experience in consumer electronics, home appliances, technology products, or related industries.
• Familiarity with Amazon, Walmart, Best Buy, Costco, or other major retail channels.
• Experience working with cross-functional or global teams.

Responsibilities

• Support product positioning, messaging, and feature communication for assigned products and categories.
• Assist in translating HQ and R&D product information into clear U.S. market messaging.
• Support the development of product content, value propositions, and marketing materials.
• Conduct basic competitive research and gather marketplace insights.
• Assist with new product introduction (NPI) planning and launch coordination.
• Maintain and update product information, feature databases, launch timelines, and related documentation.
• Help prepare launch toolkits, product briefs, presentations, and training materials.
• Support consistency of product messaging across packaging, PDPs, retailer content, and sales materials.
• Coordinate with Channel Marketing on product launches and retail programs.
• Coordinate with E-commerce on PDP accuracy and content updates.
• Coordinate with Training teams on product materials.
• Coordinate with PR teams on product information and launch support.
• Coordinate with Sales teams on product information and selling materials.
• Track launch readiness and follow up with cross-functional teams on deliverables.
• Assist in monitoring product performance, sell-through data, customer reviews, and competitor activities.
• Support special projects and other product marketing initiatives as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level