Assistant Product Marketing Manager

Manulife•Boston, MA

22h•$73,350 - $122,250•Hybrid

About The Position

The Assistant Product Marketing Manager supports the development and execution of marketing initiatives for John Hancock’s insurance products. This role works closely with Product Marketing Managers and cross-functional partners to help bring product stories to market, support launch activities, and create marketing and sales materials that engage advisors, partners, and customers. The ideal candidate is a strong communicator, highly organized, and eager to learn the fundamentals of product marketing in a regulated industry. You will gain experience supporting product launches, campaign execution, content development, and cross-functional project coordination while contributing to the success of John Hancock's insurance business.

Requirements

A minimum of a bachelor's degree in Marketing, Communications, or a related field of study
A minimum of 2-5 years of experience
Strong project management skills, including the ability to effectively manage multiple priorities and meet demanding and overlapping deadlines
Exceptional written and verbal communication skills
Strong writing and copy-editing abilities
Proficiency with Microsoft Office, specifically Microsoft PowerPoint, Excel and Word

Nice To Haves

Familiarity with the life insurance and financial services insurance industry
Proficiency in marketing automation and digital marketing platforms
Knowledge using Generative AI tools to drive business growth and innovation

Responsibilities

Contributes to the execution of product launches and campaigns, including digital, media, and social channels to promote life insurance products
Assists in the writing, development, execution, and measurement of product launches and marketing campaigns to support John Hancock Insurance, services and partners
Leverages various types of media to drive marketing campaigns, including targeted email marketing, A/B testing, social media, digital advertising, and website experiences
Utilizes Gen AI to create personalized content and develop data-driven strategies for specific customer segments
Evaluates campaign success using analytics relative to competitor activities and current market conditions
Helps manage the relationships with creative, editorial, digital and compliance teams within the area
Engages with colleagues across Distribution, Product Management, New Business and Inforce to gather feedback on marketing tools and programs
Contributes to the creation and refinement of marketing plan deliverables, ensuring all materials are up-to-date on digital platforms
Helps manage the day-to-day marketing projects and operational processes such as compliance review, material creation and job tracking within our internal management system (Work Zone)