Product Marketing and Enablement Specialist

Orennia•Calgary, AB

23h•Onsite

About The Position

Orennia provides an all-in-one platform for accurate data, predictive analytics and actionable insights across the energy transition. We drive faster capital allocation decisions and help our clients maximize returns across the solar, wind, storage, power, RNG, CCUS, clean fuels and hydrogen sectors. The technology that powers Orennia’s platform delivers an unparalleled experience, distilling information into actionable insights to give our clients a competitive edge. As the world decarbonizes its energy stack, trillions in capital need to be deployed. Global investment in the energy transition must quadruple to over $5 trillion annually to stay on the 1.5°C pathway, according to the International Renewable Energy Agency. Without accurate data and predictive analytics, developers and investors will struggle to deploy capital efficiently and maximize returns. Orennia’s platform expedites the energy transition with effective and robust information for smarter capital allocation choices. People are at the heart of the best technology companies. We’ve brought together some of the industry’s top experts and brightest minds in data orchestration, analytics, software development, and industry insights to uncover opportunities where others can’t. At Orennia, you’ll become part of a collaborative culture and do work that matters. We trust and support each other, ask hard questions and solve complex problems together. Guided by a spirit of inquiry, our team has a product-driven, continuous delivery mindset to drive our innovation forward. As Product Marketing & Enablement Specialist, you'll play a pivotal role in helping Orennia bring its products to market and accelerate commercial growth. Sitting at the intersection of Product, Marketing, Research, and Revenue, you'll ensure our client-facing teams have the insights, messaging, and tools they need to confidently position our platform and win business. This is a highly cross-functional role that blends market intelligence, product marketing, and sales enablement. You'll research emerging markets, customer segments, competitive trends, and industry developments, then translate those insights into compelling messaging, go-to-market strategies, and practical resources that drive revenue. Success in this role requires more than conducting research- you'll connect the dots between market opportunities and commercial execution, turning complex product capabilities into clear customer value propositions and equipping our teams with the training, content, and resources they need to succeed. If you're energized by combining strategic thinking with hands-on execution, enjoy collaborating across teams, and thrive in a fast-paced SaaS environment, we'd love to hear from you.

Requirements

5+ years of experience across Product Marketing and Sales Enablement with a degree or diploma in business, marketing, or a related field.
Demonstrated success in launching and enabling new products, driving revenue growth by identifying new market opportunities, developing differentiated messaging and positioning, and translating market insights into effective go-to-market strategies.
Strong communication with exceptional writing skills.
Strong interpersonal skills and ability to collaborate effectively.
Highly organized with strong attention to detail.
Experience using a variety of software platforms across the tech stack and comfortable utilizing them and gathering information from them: CRM, call intelligence, marketing automation, survey tools, visual collaboration tools, design tools, LLMs.
Actively identifying opportunities to improve things and a creative problem solver, keen to dig in and figure things out.
Keen interest in the energy transition.
Excited about working in a fast-paced, scale-up environment and embracing change and ambiguity.
Hold Canadian citizenship, Permanent Residency, or refugee status and have the ability to travel internationally to manage events abroad.

Responsibilities

Partner with Product, Analysts, and Commercial teams to develop a deep understanding of Orennia’s products, roadmap, and market differentiation.
Translate complex product capabilities into clear, compelling positioning, messaging, and value propositions for target buyers.
Identify growth opportunities across existing and adjacent markets, customer segments, use cases, and geographies, with a focus on North America and the UK.
Conduct market and competitive research to uncover customer needs, industry trends, policy developments, and emerging opportunities.
Develop and execute go-to-market strategies for new products, features, markets, and customer segments.
Collaborate with Marketing to align messaging, campaigns, content, and product launch communications across channels.
Create sales enablement resources, including playbooks, battlecards, pitch decks, talk tracks, objection-handling guides, and segment-specific materials.
Analyze customer interactions, call insights, win/loss feedback, and competitive intelligence to continuously improve messaging and sales effectiveness.
Lead product launch readiness initiatives by ensuring Sales, Customer Success, and Marketing teams are trained, informed, and equipped for successful market adoption.
Support UK market expansion by developing localized positioning, sales tools, target account strategies, and market insights tailored to regional buyer needs and regulatory dynamics.