Product Marketing and Content Manager

EdVisorly

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About The Position

EdVisorly is hiring a Product Marketing & Content Manager to own the positioning, messaging, and content engine that powers new partner acquisition and customer expansion.
As a key member of our growing go-to-market team, this role sits at the intersection of Product, Sales, Customer Success, and Revenue Operations. You will play a critical role in translating platform capabilities and partner outcomes into compelling narratives, scalable enablement assets, and measurable pipeline impact.
You will serve as the internal point of accountability for messaging clarity, content performance, and revenue-aligned storytelling. This is a high-ownership individual contributor role with visibility across the organization and direct influence on growth strategy.

Requirements

• 4–6 years of experience in B2B marketing or content marketing (higher ed or edtech strongly preferred)
• Strong portfolio including case studies, videos, decks, and marketing collateral
• Proven ability to collaborate cross-functionally with Sales, Customer Success, and Product
• Exceptional storytelling and writing skills — able to translate outcomes into compelling narratives
• Proficiency with marketing tools (e.g., HubSpot, Salesforce, Canva/Adobe, video platforms).
• Data-driven mindset with experience measuring and improving content effectiveness
• You are entrepreneurial and comfortable building from scratch
• You thrive in high-accountability, fast-paced environments
• You’re energized by mission-driven work that improves student outcomes
• You're excited to own product marketing and content strategy in a role that directly impacts revenue

Responsibilities

• Product Positioning & Messaging
• Own and evolve messaging and positioning for EdVisorly's core platform offerings
• Translate product capabilities into compelling value propositions for institutional buyers
• Support ICP refinement, persona development, and use-case validation through customer research and sales feedback
• Go-to-Market Content & Collateral
• Create core marketing assets including website pages, newsletters, product one-pagers, overviews, FAQs, and explainer content
• Ensure partner solutions are represented clearly and consistently in EdVisorly’s broader launches and marketing programs.
• Turn partner results into case studies, testimonials, and customer spotlights that demonstrate measurable impact
• Sales & Customer Expansion Enablement
• Build scalable enablement assets supporting acquisition, cross-sell, upsell, and renewal motions
• Contribute to sales and customer success playbooks, battlecards, pitch decks, and objection-handling resources
• Partner with Sales and Customer Success to accelerate deal velocity
• Content Strategy & Performance
• Manage the content roadmap and prioritize deliverables that directly support pipeline retention and expansion goals
• Support content strategy across partner newsletters, LinkedIn, nurture campaigns, and customer communications
• Support integrated marketing efforts that drive engagement from prospect → partner → expansion
• Track content performance and iterate based on results

Benefits

• Make a meaningful impact on how colleges and universities support transfer students.
• Join a small, high-performing team where your work is visible and valued.
• Shape and scale products at a pivotal stage of company growth.
• Work with humble, hardworking teammates who believe in integrity, collaboration, and doing things the right way.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed