Asset & Wealth Management, Private Wealth Management, Product Marketing, Analyst - New York

Goldman Sachs•New York, NY

16h•Onsite

About The Position

As a Product Marketing Analyst, you'll play a meaningful role in shaping how clients and advisors experience Goldman Sachs' wealth management offerings. From building and overseeing integrated marketing campaigns across key audiences to crafting compelling narratives around investment solutions, your work will directly influence how we connect with clients and grow our business. You'll own the development of multi-channel campaigns — coordinating strategy, messaging, creative, and analytics across a diverse set of internal and external partners. If you're a sharp communicator with a passion for financial markets and marketing, and a drive to make an impact, this is the role for you. Ideal candidates bring financial acumen, strong writing instincts, and deep hands-on experience designing and executing integrated marketing campaigns across multiple channels and audiences. You're organized, entrepreneurial, and energized by the opportunity to continuously raise the bar for how a world-class marketing team operates.

Requirements

Bachelor’s Degree Required
2+ years of professional experience in integrated marketing, product marketing, or a related field
Demonstrated experience building and executing integrated, multi-channel marketing campaigns across diverse audiences and products
Strong copywriting and editorial skills — you write with clarity, creativity, and purpose
Ability to develop audience-specific messaging frameworks and campaign strategies that drive measurable engagement
Familiarity with design tools across the Microsoft suite
Proven ability to execute distinctive, results-driven marketing programs in the marketplace
A collaborative, positive team outlook with a client-first mindset
Strong interpersonal skills and comfort working in a team-oriented environment
Ability to thrive in a fast-paced environment and think clearly under pressure
Highly organized with sharp attention to detail and excellent follow-through
Strong verbal and written communication skills
An entrepreneurial spirit and creative approach to problem-solving

Nice To Haves

Experience in financial services (wealth management, investments, or related fields) strongly preferred

Responsibilities

Lead integrated marketing campaigns — Develop, manage, and oversee end-to-end integrated marketing campaigns across a range of investment, lending and planning solutions and key audiences, tailoring strategy and messaging to distinct client and advisor audiences.
Drive campaign strategy — Build comprehensive, multi-channel marketing programs that span digital, content, email, and advisor-facing channels — ensuring consistent messaging and a cohesive brand experience at every touchpoint.
Translate products into stories — Partner closely with business and product teams to deeply understand our offerings and translate complex financial concepts into clear, compelling campaign narratives that resonate with target audiences.
Tell compelling stories — Draft and edit copy for pitch books, articles and other client-facing materials that are clear, persuasive, and on-brand.
Collaborate broadly — Work across internal marketing teams and external partners, agencies, and vendors to bring integrated campaigns to life across new and existing channels.
Own the process — Manage campaigns end-to-end, from initial planning and audience segmentation through creative briefing, copywriting, design, implementation, optimization, and reporting.
Engage advisors — Partner with advisor teams to develop targeted content and campaigns that drive product awareness, education, and adoption across key wealth management offerings.
Educate and inspire — Compose and lightly design internal educational materials that help advisor teams stay informed and engaged.
Think creatively — Bring fresh ideas to the table to maximize client engagement and keep our marketing campaigns sharp, differentiated, and effective.
Let data lead — Use an iterative, data-driven approach to continuously measure, enhance, and optimize integrated campaign performance across channels and audiences.
Report with clarity — Create regular reports on campaign results, test findings, and ongoing initiatives to share actionable insights with leadership.
Improve how we work — Actively contribute to the evolution of the Marketing team's processes for stronger collaboration and more efficient campaign execution.
Keep things running — Manage invoicing, budget tracking, and statement of work approvals with precision and accountability.