Product Marketer

TLDR

5d•Remote

About The Position

In this role, you will own how we talk about TLDR and our individual newsletters — positioning, messaging, and narrative across every customer-facing surface. You will own our competitive positioning: why advertisers should choose TLDR over other newsletters, LinkedIn, Google, and the rest of the ad landscape. You will own the core sales toolkit — media kit, sales decks, case studies, one-pagers, and talk tracks — and keep it sharp, current, and consistent. You will own the launch motion when we ship new products or newsletters: structured GTM with clear ownership, messaging, and timelines. You will partner closely with Sales, Account Management, and Marketing so positioning actually lands in every advertiser conversation.

Requirements

5+ years in marketing, with meaningful time in a dedicated PMM role (not just adjacent marketing or enablement).
Strong written narrative ability — you can take a fuzzy product story and turn it into crisp positioning and copy that sells.
Real sales enablement experience — you've built decks, talk tracks, and battle cards that sales teams actually used and won with.
Competitive positioning chops — you can size up a market, find the wedge, and articulate why we win.
Launch experience — you've run structured GTM motions for new products from positioning through launch-day execution.
Cross-functional collaboration with Sales, Marketing, and Product/Editorial.

Nice To Haves

Media, advertising, or B2B publishing background — you understand how ad buyers think and how the buying process actually works.
Experience marketing to marketers or media buyers.

Responsibilities

Own how we talk about TLDR and our individual newsletters — positioning, messaging, and narrative across every customer-facing surface.
Own our competitive positioning: why advertisers should choose TLDR over other newsletters, LinkedIn, Google, and the rest of the ad landscape.
Own the core sales toolkit — media kit, sales decks, case studies, one-pagers, and talk tracks — and keep it sharp, current, and consistent.
Own the launch motion when we ship new products or newsletters: structured GTM with clear ownership, messaging, and timelines (no more ad hoc rollouts).
Partner closely with Sales, Account Management, and Marketing so positioning actually lands in every advertiser conversation.