Product Manager

CAMCO MANUFACTURING LLC•Greensboro, NC

39d•Onsite

About The Position

Camco Manufacturing is building a dedicated upstream product management function within Engineering & Product Development. The Product Manager owns the intelligence, definition, and commercial positioning work that must precede engineering engagement — translating market opportunity, consumer insight, and business strategy into clear, actionable product briefs that enable the engineering team to execute with precision and speed. This is a builder role in a function that is newly defined at Camco. The right person understands that product management is not portfolio administration — it is the upstream work that determines whether the engineering team is building the right things before they start building them. You will work within a structured NPD process operating on 12, 18, and 24-month development horizons, and your discovery and definition work will be the trigger that opens each project cycle.

Requirements

5+ years of product management experience in physical consumer products; RV, automotive, marine, or adjacent aftermarket industries strongly preferred
Demonstrated experience completing upstream product definition work — product briefs, competitive analysis, consumer research — before engineering engagement
Proven track record of bringing physical products from concept through commercial launch — including stage-gate or similar structured development processes
Experience setting cost targets and pricing strategy in collaboration with engineering and commercial teams
Strong analytical skills: comfortable with market sizing, financial modeling, sell-through analysis, and consumer data
Excellent written and verbal communication — able to translate complex market intelligence into clear product direction for an engineering audience
Demonstrated experience managing product lines – PLM, gap analysis, competitive opportunities
Bachelor's degree in Business, Engineering, Marketing, or related field preferred

Responsibilities

Upstream Product Definition — Primary Responsibility: Define the product thesis for each assigned project: what the product is, who it is for, what problem it solves, and what it must deliver to succeed commercially. Complete competitive landscape analysis and feature benchmarking before engineering engagement begins — understand what exists, where the gaps are, and how Camco's product must differentiate. Validate consumer demand through voice-of-customer research, e-commerce review analysis, dealer and consumer engagement, and category trend data. Develop cost and pricing models that establish commercial viability and define the cost envelope for engineering. Produce clear, complete product briefs that give engineering the direction needed to initiate design without ambiguity. Validate commercial product offering opportunities and build implementation strategies.
Pipeline Management & Prioritization: Own the product pipeline across assigned categories — managing projects in the 12, 18, and 24-month development horizons. Ensure each pipeline project has PM discovery work completed before engineering resources are committed. Participate in pipeline planning and prioritization discussions with leadership to align discovery work with engineering capacity. Track stage-gate progression across the portfolio and surface blockers or off-sequence activities to leadership.
Cross-Functional Engagement: Serve as the bridge between market intelligence and engineering execution — representing the commercial perspective throughout the development cycle. Collaborate with Engineering, Product Implementation, and Quality to ensure product requirements are technically feasible and commercially sound. Engage Sales and Marketing early and consistently — PM is accountable for ensuring the GTM plan reflects the product's designed value proposition. Maintain active relationships with key retail partners, dealers, and OEM customers to stay connected to channel requirements and commercial dynamics.
Go-to-Market & Commercialization: Understand go-to-market strategy for each assigned product: pricing, channel strategy, retail positioning, and launch sequencing. Create and maintain product documentation, competitive sell sheets, and sales enablement tools — PM is the authority on technical, commercial, and competitive differentiation for assigned products. Support trade show preparation, product training, and dealer engagement activities. Own post-launch review: analyze sell-through data, consumer feedback, warranty trends, and competitive response — and translate learnings into the next development cycle.
Market Intelligence & Category Ownership: Maintain ongoing awareness of the RV industry: consumer trends, emerging technologies, OEM and dealer dynamics, regulatory changes, and competitive activity. Monitor e-commerce performance data, consumer reviews, and product ratings to identify product improvement opportunities and new category entries. Develop business cases for new product lines with market sizing, revenue projections, and ROI analysis — supported by data, not instinct. Track and report on portfolio performance: sales, margin, category trends, and competitive positioning.