Product Manager

Pella Windows & Doors•Pella, IA

21d•Hybrid

About The Position

This highly visible leadership role collaborates with multiple functions and stakeholders across all levels of the organization. The Product Manager provides Marketing leadership to cross-functional divisional teams in pursuit of market share and revenue growth, operating profit and product line margin improvement, as well as customer satisfaction improvement. This role involves developing key business strategies based on market and competitive research, internal core business competencies, and corporate strategies. The Product Manager will develop a strategic marketing agenda and apply creativity and flair to realize this agenda through promotions, literature and samples, advertising, and merchandising. Key responsibilities include the identification of product/market opportunities as well as development and implementation of key product line additions or enhancements. This includes guiding/managing multiple projects through the product development process to gain necessary visibility and executive approval. The Product Manager will operate as a change agent and key leader on cross-functional corporate teams. This position requires excellent project management skills, a high level of organization, strong communication skills, and sound business acumen. Equally important, this individual must have a good understanding of financial management and cost-based accounting in order to effectively evaluate the product category’s performance and find opportunities to optimize.

Requirements

Excellent project management skills
High level of organization
Strong communication skills
Sound business acumen
Good understanding of financial management and cost-based accounting
Proficient in Excel, Power Point, Access, Project Management, and PowerPlay/Impromptu.

Nice To Haves

MBA preferred
Prefer MBA

Responsibilities

Develop product line vision and long-term strategy
Create long-term sustainable vision for product line to drive revenue and market share growth, operating profit, and product line margin improvement.
Define price strategy and positioning of the product line considering both the internal product line logic, and our competitive positioning.
Create a sustainable competitive advantage in the marketplace for the product line with compelling messaging, content, and marketing claims.
Create and deliver on a strategic three-year plan for the product line that looks across all major marketing components (4P’s) while aligning with operational program needs (capacity, productivity, profitability, and quality).
Evaluate new product ideas and/or product enhancements for product category; determine those most viable and impactful based on consumer insights; work with cross-functional team to prioritize where resources are allocated.
Stay attuned to competitive intelligence and report into the cross-functional divisional team.
Stay up to date on building codes and regulations and work with our technical team to ensure we are developing products accordingly.
Lead various new product development cross-functional teams from ideation to commercialization; serve as project and product manager on high-visibility projects and ensure those projects are brought to market in an effective and efficient manner.
Launch product enhancements and/or new products in the product category on an annual basis.
Strategize and help implement channel specific strategies including direct sales, pro-dealer, and big-box; optimize with the help of sales and big-box partners; review and participate in creative for these different channels.
Work with sales to identify opportunities to improve pricing and positioning within the market; implement with the help of sales leadership.
Partner with logistics to evaluate and monitor product service levels; lead cross-functional team in driving improvement.
Evaluate overall financials for product category and assess and capitalize on opportunities for improvement; work with other functions to put these improvements in play.
Drive growth in the product category through promotional efforts, price management, and/or new product development to result in better capacity utilization.
Grow the profit of the product segment by directing the team’s effort in implementing growth, quality and productivity projects.
Together with finance, track, analyze and report product profit position as well as initiate and implement programs to improve results in conjunction with manufacturing programs.
Analyze competitive pricing and develop price strategies to maintain sales, share and profits.
Recommend and execute approved pricing, including the accuracy of Pella's pricing in all databases.
Support Sales in achieving our plan by presenting and educating customers about our products, creating educational webinars and/or other online educational platforms, assisting in major customer meetings, and other key interfaces with both our sales team and our customer base.