Product Manager

Yaskawa Motoman•Miamisburg, OH

10d•Onsite

About The Position

The Product Manager will support pre- and post-development activities for assigned Motoman products, acting as a solution liaison for product development, engineering, customer support, and marketing. This role involves managing the entire product life cycle, from strategic planning to tactical market launch, and requires specifying product requirements through customer research and market analysis. The Product Manager will also partner with marketing on go-to-market strategies, develop and implement company-wide product launch plans, and define product release requirements with engineering. Additionally, the role requires serving as an internal and external evangelist for the product offering, supporting marketing for tradeshows and events, analyzing competitive products, and suggesting potential partner relationships and licensing opportunities. The position involves significant travel within the Americas.

Requirements

Bachelor's degree in Material Science and Engineering, Welding Engineering, Mechanical Engineering, Business/Economics with comparable industry experience in a technical role and a minimum of 8 years related experience and/or training; or equivalent combination of education and experience.
Excellent ability and vision to discern customer needs and market trends within the defined market responsibilities.
Requires a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality.
Excellent written communication skills for writing market plans, product analysis, sale’s collateral and influencing internal communication.
Excellent verbal communication skills required for customer presentations and selling new ideas to management.
Excellent organizational skills required to manage multiple projects simultaneously.
Excellent human relations skills required to coordinate broad organizational issues to meet the financial targets of the market segment.
Knowledge in database information management, and interpretation of data, and creation of reports and tools.

Nice To Haves

Master’s of Science degree in Welding or MBA preferred.

Responsibilities

Support pre- and post-development activities of assigned Motoman products by acting as a solution liaison for the organization including product development, engineering, customer support and marketing.
Lead beta and pilot programs with early-stage products and samples.
Manage the entire product life cycle from translation of the strategic plan to developing an implementation road map to tactical market launch activities.
Specify product requirements by conducting Voice of Customer and other market research supported by on-going visits to customers and potential future customers.
Partner with marketing communications to define the go-to-market strategy, including product positioning, key benefits, and target customers.
Develop and implement a company-wide product launch plan, working with all related departments to execute.
Work with an engineering counterpart to define product release requirements.
Serve as the internal and external evangelist for product offering, working closely with sales, channel partners and key customers.
Work with and/or support Marketing to communicate and drive the vision of the product line for all tradeshows and key external and internal events.
Develop in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses.
Analyze and suggest potential partner relationships, and licensing opportunities.