Product Manager

No Saint•Montreal, QC

57d•Onsite

About The Position

We build nicotine delivery systems that solve societal problems, but first drive consumer preference. We're fast-growing and scaling into new markets, which means solving product problems most consumer companies never have to. The product you'll own sits at the intersection of AI/ML, firmware, mobile, cloud, behavior and pattern assessment, UX and design, and it has to clear a bar higher than anyone has ever cleared before. This is not just a roadmap-grooming job. This is a build-the-hard-thing job.

Requirements

Come from software / AI background.
Shipped real systems — backend, ML, identity, or platform.
Can read a firmware constraint and a model eval with equal fluency and tell the engineer when they're wrong.
Run on first principles. You don't ask "what do competitors do." You ask "what is actually true, and what does that force us to build."
Ruthless about results. Measure. Cut. Rather ship one thing that decisively works than five that mostly do.
Product-minded editor. Take a sprawling, half-formed mess of inputs from multiple disciplines and produce a sharp, defensible point of view.
Write well. Clear writing is clear thinking.
Product management and roadmap tools (JIRA, TRELLO, GIT)
Technical collaboration tools and documentation
Product specification and workflow management
Data visualization and reporting tools
AI-assisted workflow and productivity tools
Figma or UX collaboration platforms

Responsibilities

Own the product layer where our hardware meets our software — how the device, the digital experience, and the cloud behave as one system.
Own specs end to end — define the requirements, arbitrate the tradeoffs, and ship.
Build the measurement layer: if we can't show it works with data, it doesn't work.
Make the hard reductions. Most of what gets proposed should be cut. Your job is to find the irreducible core and protect it.
Translate between disciplines that don't naturally speak the same language and produce a single defensible point of view from the mess.