Product Manager (NGS Automation)

Takara Bio—Home•San Jose, CA

8d•Onsite

About The Position

The Product Manager is a technical expert responsible for managing a portfolio of products throughout the product life cycle. The role launches new products, develops launch plans and promotional activities to drive sales, trains the worldwide sales team, supports product positioning and pricing decisions, and creates marketing content to promote products. The position focuses on launching and commercializing automated NGS library preparation solutions on liquid handling platforms and driving adoption among existing and new customers. It works with internal teams across R&D, operations, sales, and marketing, as well as external instrument and technology partners. The role is office-based, may require approximately 5% travel, and has no supervisory responsibilities.

Requirements

Ph.D. in biological sciences or a related discipline; an M.S. will be considered.
At least 3 years of postgraduate laboratory experience.
At least 1 year of Product Management or related experience.
Good knowledge of Product Management.
Demonstrated proficiency in presenting and strong written and verbal communication skills.
Intermediate experience with Microsoft Office.
Detail-oriented, with strong organizational and time-management skills.
Demonstrated ability to work as part of a team.

Nice To Haves

Hands-on experience running NGS library preparation workflows on automated liquid handling platforms.
Experience developing or optimizing automation scripts for NGS workflows.
Track record of managing cross-functional product launches involving hardware or software partners.
Familiarity with the competitive landscape for NGS library preparation automation solutions.
Experience building and managing relationships with instrument or technology partners.
Ability to distill complex technical information into clear, concise written communications and presentations for diverse audiences.
Experience managing the full product lifecycle from market requirements through launch, adoption, and end-of-life.
Experience with market analysis, voice-of-customer research, or pricing strategy in the life sciences tools space.

Responsibilities

Support a portfolio of new and existing products and ensure their commercial success.
Work with the senior marketing team to develop and implement the annual tactical marketing plan.
Conduct outbound marketing activities using email, search engine, and social media platforms to promote the product portfolio and expertise to target customers.
Analyze marketing campaign data and clearly present conclusions to stakeholders.
Work closely with R&D on new product development projects to ensure market requirements are met and product-related technical content is generated.
Develop sales support tools, including customer-facing presentations, battle and cue cards, testimonials, and citations.
Develop web content and other tools that communicate the value proposition directly to customers.
Lead tactical marketing team meetings to track sales and deliver against the product budget.
Develop product launch plans and promotional activities, support product positioning and pricing decisions, and train the worldwide sales team.