Product Manager - Conversational AI &Performance Support

Apple•Cupertino, CA

About The Position

The WW Channel Strategy & Operations (CSO) team develops and deploys global sales platforms and processes to deliver exceptional customer experiences and drive business outcomes. This Product Manager owns the roadmap for real-time conversational AI guidance that supports seller performance and skill development, with accountability for seller performance outcomes rather than usage alone. The role serves Apple’s channel sellers across more than 100 countries and many languages. The role owns the Perform pillar of Prepare, Perform, Grow: the live, with-customer moment. It defines the product vision, strategy, and roadmap for in-the-moment seller support, while ensuring that real-time guidance connects with seller preparation and continued growth. The Product Manager owns the end-to-end experience through which sellers access guidance, including conversational AI interactions, and defines requirements that balance speed, accuracy, trust, and personalization. The Product Manager defines effective in-the-moment support and measures its impact on seller performance and confidence. The role uses outcome data to improve the experience and works with other Product Managers, engineering, design, data and analytics, EPMs, Content, Product Marketing, Brand, and Legal to deliver and govern AI-generated guidance. Responsibilities also include maintaining a prioritized backlog and defining the voice, tone, and disclaimers of AI-generated guidance.

Requirements

At least 8 years of product management experience, ideally including learner-facing, seller-facing, or performance-support products.
Experience with LLM-based or generative AI product development.
Experience building products spanning B2B and B2C selling motions at global scale, including multi-language or multi-region deployment.
Strong ability to translate complex seller- or customer-facing needs into scalable product requirements.
Proven track record defining success metrics centered on performance outcomes rather than usage or engagement alone.
Experience partnering across multiple Product Managers or surfaces to drive a cross-cutting capability.
Experience working with cross-functional teams in Agile environments.
Bachelor’s degree or equivalent experience.

Nice To Haves

Experience in B2B/B2C sales enablement or learning technologies.
Experience implementing and scaling workflow learning or learning-in-the-flow-of-work approaches.

Responsibilities

Define and drive the product vision, strategy, and roadmap for real-time conversational AI seller performance support.
Own the Perform pillar of Prepare, Perform, Grow, connecting live performance support with seller preparation and continued growth.
Partner with Product Managers responsible for seller learning, practice, simulation, personalization, coaching intelligence, and backend platform capabilities.
Own the end-to-end experience through which sellers access real-time guidance, including conversational AI interactions.
Define product requirements that balance the speed, accuracy, and trustworthiness of AI-generated guidance.
Own personalization of the guidance experience, partnering with the backend platform Product Manager to use underlying signals and profile infrastructure.
Define what effective in-the-moment support means and build mechanisms to measure its impact.
Center success criteria on seller performance and confidence in live selling moments rather than usage or engagement alone.
Use outcome data to evolve and improve the guidance experience and inform prioritization.
Partner with engineering, design, data and analytics, and EPMs to drive execution from concept to launch.
Partner with Content, Product Marketing, Brand, and Legal to define and govern the voice, tone, and disclaimers of AI-generated guidance.
Define and track success metrics centered on seller performance and guidance effectiveness.
Maintain a well-structured, prioritized backlog for the guidance experience.